Tecno, the smartphone brand, has officially enlisted the acclaimed actor Deepika Padukone as its brand ambassador. This strategic collaboration signifies Tecno’s commitment to enhancing its brand recognition and credibility. In her role as the brand ambassador, Padukone will serve as the face of Tecno, contributing to the brand’s mission of providing innovative and stylish technology…
This Christmas, NH Studioz is set to spread cinematic magic on your holiday season with the worldwide release of the much-loved Bollywood rom-com, ‘Ittu Si Baat’, on Amazon Prime. Available from December 24th in an extraordinary 35 languages, this delightful film promises to warm hearts across the globe, making it a perfect addition to your…
In an exclusive discussion with TVW News India, Nidhi Gupta, Founder & CMO of “French Essence,” shared valuable insights into the brand’s journey and its commitment to bringing affordable international fragrances to the Indian market. What was the need for this brand from a consumer’s perspective? What is the core business proposition? “French Essence” also…
Imara, a GOAT Brand Labs company and a leading fashion label in women’s ethnic wear, is thrilled to introduce its Autumn/ Winter ‘23 collection with a brand campaign designed around its new positioning “You are the celebration”. The campaign revolves around the vibrant and multifaceted nature of every woman, emphasizing the role of the Imara protagonist…
Mars Petcare, a renowned pet care and nutrition brand, has enlisted the services of actor Varun Dhawan, a proud dog parent, to serve as its inaugural Indian brand ambassador. This collaboration has resulted in an advertisement film for Pedigree India, signifying a significant milestone for both Pedigree and the actor. Together, they aim to champion…
Hitachi Energy India has named Neha Ahluwalia as its new Head of Human Resources. Neha brings a wealth of experience to her new role, having held leadership positions in HR with a global, regional, and local focus. Her previous tenure at ABB has equipped her with comprehensive expertise spanning various aspects of HR, including Centers…
Campus Activewear, one of India’s largest sports and athleisure footwear brands, has consistently delivered products that merge functionality with fashion, and now, with Sonam Bajwa’s influence, the brand aims to set new pathways with the launch of the Chunky sneaker collection. Campus Activewear aims to revolutionise the fashion, style and comfort quotient for women in…
Virgio, a fashion-tech start up has announced a new version of Virgio which is set to be unveiled this week. The Accel, Prosus, and Alpha wave-backed fast fashion brand is evolving into something even more meaningful and powerful. This exciting development marks a new chapter in the brand’s journey, promising to be still fashion forward with enhanced…
Wild Stone, the renowned male grooming brand under McNROE announced the launch of their new digital film for the launch of “Badass Perfume Collection”. The collection features an exquisite trio of fragrances – Whisky, Cigar, and Ammo, which redefine personal style and attitude, elevating the rebellious spirit with an irresistible charm that’s just too cool…
Madison Media is delighted to announce that it has appointed Rob Norman as an Advisor to accelerate digital Transformation at key clients. Rob has a wealth of experience in the Digital space – having been Global head of Digital at GroupM. He has also been CEO of GroupM, North America. Currently, he is an independent…
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