Why Brands Change Their Names: Inside NDTV’s Rebrand — and the Data Behind Every Name Change
TVW NEWS INDIA, Media & Marketing Desk · August 17, 2026 – NDTV 24×7 has become simply NDTV. A look at why organisations retire the names they built — with the costs, failures and rare successes on record. The trigger: NDTV drops the ’24×7′ On August 15, 2026, NDTV 24×7 became NDTV. The channel unveiled…