A top-tier Indian celebrity endorsement contract pays a fee, once, for a defined term. Alia Bhatt’s Ed-a-Mamma was reported to be in acquisition talks with Reliance Brands at around ₹300–350 crore. One is income. The other is an exit. BrandManagement That gap — between being paid to hold a product and owning the company that makes it…
Mumbai, India: Women’s bottomwear brand Go Colors has appointed Bollywood actor Shraddha Kapoor as its first-ever brand ambassador, marking a significant milestone in the company’s growth strategy as it strengthens its position in India’s fashion and apparel market. The partnership comes alongside the launch of Go Colors’ latest brand campaign, ‘Life Moves In Your Comfort…
New Delhi: Nokia has appointed Kanika Bedi as its Regional Communications Manager, where she will lead the company’s media relations strategy for its India operations. Bedi announced her new role through a LinkedIn post, expressing excitement about returning to Nokia and taking on a leadership role in the company’s communications function. “Some journeys have a…
Masters’ Union, a technology and business-focused higher education institution, has partnered with HYROX as the title sponsor for its upcoming Delhi and Mumbai editions, marking a strategic move to engage with young professionals and fitness-focused communities beyond the traditional classroom. The partnership reflects Masters’ Union’s broader brand-building strategy, combining education, entrepreneurship, and experiential engagement through…
McDonald’s India (West & South) has appointed Mehak Jani as its new Head of Marketing, strengthening its leadership team as the quick-service restaurant (QSR) brand continues to enhance customer engagement and drive brand growth in one of its key markets. Jani joins McDonald’s from Godrej Consumer Products Ltd. (GCPL), where she most recently served as…
Capri Loans, the lending business of Capri Global Capital Ltd., has appointed actor and entrepreneur Nayanthara as its new brand ambassador, reinforcing the company’s growth strategy in South India. The appointment is part of Capri Loans’ efforts to deepen its presence in one of India’s fastest-growing lending markets, while expanding access to financial services for…
Reliance Retail has announced the launch of AJIO Beauty, expanding its presence in the beauty and personal care segment and further strengthening its fashion and lifestyle ecosystem. The launch marks another milestone in Reliance Retail’s vision of creating an integrated fashion, beauty and lifestyle ecosystem, bringing together the strengths of AJIO and Tira to serve the evolving…
Toyota – Cihan Motors has appointed Robin Anand as its new National Marketing Manager, strengthening its leadership team with an experienced marketing professional who brings more than two decades of expertise in the automotive industry. Anand announced his new role through a LinkedIn post, sharing his enthusiasm about joining the Toyota dealership network. “Happy to…
Happiest Health has expanded its healthcare portfolio with the launch of its fifth business unit, Digital Healthcare, marking a significant step in the company’s strategy to deliver technology-enabled healthcare solutions. The company has also appointed Ravi Joshi as President & CEO – Digital Healthcare to lead the new business vertical. The launch reflects Happiest Health’s…
Mumbai: Godrej Agrovet Limited has appointed Gaurav Pande as the Chief Executive Officer of Creamline Dairy Products Limited (CDPL), its dairy subsidiary that operates the Godrej Jersey brand. In his new role, Pande will lead Creamline Dairy Products’ overall business operations and spearhead its growth strategy across key markets in Andhra Pradesh, Telangana, Tamil Nadu,…
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