Signia, the global leader in hearing aid technology, has launched a month-long awareness campaign aimed at tackling the stigma surrounding hearing loss and promoting ear and hearing care for all. The 30-day campaign has been centered around #HearTheChange, a series of educational initiatives, social media campaigns, and community outreach efforts designed to raise awareness about…
Wardwizard Innovations & Mobility Limited, one of the leading manufacturers of electric two-wheelers under the brand ‘Joy e-bike’ and three-wheelers under the brand ‘Joy e-rik’ in India, has reported impressive growth in February 2024. The company witnessed a remarkable 112% increase in sales of its electric two-wheelers compared to the previous year, dispatching 2,018 units in February…
From the martial art of Kalaripayattu to the scenic tea gardens and the thrilling Vallam Kali boat races along coconut tree-lined riversides, Kerala is home to many rich and diverse cultural traits and experiences. To honour the vibrant heritage, art, culture and traditions of Kerala, Asian Paints has launched a special edition packaging for its ultra…
Ashok Vaswani has taken the helm as the Managing Director and CEO of Kotak Mahindra Bank, succeeding Dipak Gupta, who served as the interim MD and CEO after the departure of Uday Kotak, the bank’s founder director, on September 1, 2023. Before assuming this leadership role at Kotak Mahindra Bank, Vaswani held the position of…
Dharampal Satyapal Group (DS Group), a multi-business corporation and a FMCG conglomerate, has launched a new film honouring the invaluable contribution of the female farmers in India. In continuation of the #SaluteTheFarmHER initiative launched on International Women’s Day, DS Group unveiled a video campaign on National Farmers’ Day to address the significant under-representation of female farmers. The…
The Hershey Company has named Luigi Mirri as the General Manager for India, effective January 1, 2024. Currently fulfilling the role of General Manager for the Asia-Pacific (APAC) regions, Luigi will now extend his responsibilities to include overseeing operations in India. In his current capacity, Luigi, who has been in this role for the past…
Supari Studios, the award-winning content studio from Kulfi Collective, has partnered with streaming giant Netflix India to bring their much-awaited End Of The Year 2023 campaign to life. In an unparalleled homage to the year’s most iconic pop culture moments, the campaign offers an inventive and thoroughly entertaining blend of popular Netflix scenes and beloved…
The millet snack company Troo Good has chosen Wunderman Thompson as its advertising agency, marking the beginning of a multi-year, multi-crore collaboration. This strategic partnership positions Wunderman Thompson to lead extensive advertising campaigns and promotional efforts for Troo Good, effectively conveying the brand’s values to its target audience and reinforcing its position in the market….
Voyage Eyewear, the innovative D2C brand, has welcomed Sahil Sharma as its Director of Marketing. In his new role, Sahil Sharma will lead the development and execution of Voyage Eyewear’s marketing strategies, focusing on extending the brand’s presence both locally and internationally. His key objective is to foster sustainable growth for the brand by highlighting…
Sanjay Kacker, the newly appointed National Sales & Marketing Head at Dharma Cornerstone Agency, revealed his latest professional move via a LinkedIn announcement. Prior to joining Dharma Cornerstone Agency, he served as the EX-Director at Percept D Mark, a division of Percept Limited. In his LinkedIn post, he expressed his excitement about the new role,…
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