In a strategic move to strengthen Sri Lanka’s tourism sector, LankaPay has partnered with the Sri Lanka Tourism Development Authority and Alipay+.
The collaboration aims to attract more international tourists—particularly from the Asia-Pacific (APAC) region—while accelerating the adoption of digital payments across the country.
Targeting High-Value International Tourists
As global travel rebounds, Sri Lanka is positioning itself as a key destination for international visitors. This partnership focuses on tapping into high-spending travelers from APAC markets, leveraging advanced payment ecosystems and targeted marketing campaigns.
By integrating with Alipay+, Sri Lanka gains access to a vast global network of over 1.8 billion users across 40+ international payment partners, including e-wallets and banking apps.
Powering Tourism Through Digital Payments
The initiative will be supported locally by LankaPay through its LankaQR system, enabling seamless payment experiences for international tourists.
Key Benefits:
- Easy cross-border payments for travelers
- Exclusive offers and discounts via LankaQR
- Enhanced convenience for digital-first consumers
Tourists using partner payment platforms will be able to make quick and secure transactions while enjoying promotional incentives during their stay.
Marketing Campaigns to Drive Travel Demand
A major highlight of the partnership is the rollout of global marketing campaigns aimed at promoting Sri Lanka as a premium travel destination.
These campaigns will:
- Showcase Sri Lanka’s tourism offerings
- Target digitally active, high-spending travelers
- Encourage longer stays and higher spending
💡 The goal is not just to increase footfall, but also to boost per-tourist revenue.
Empowering Local Businesses & MSMEs
Beyond tourism, the initiative is expected to significantly benefit local businesses, especially small and micro enterprises.
By adopting LankaQR, merchants can:
- Accept international payments seamlessly
- Expand their customer base
- Improve transaction efficiency
This creates new growth opportunities for local vendors, from retail shops to hospitality providers.
Driving Financial Inclusion and Digital Adoption
The partnership also aligns with Sri Lanka’s broader vision of strengthening its digital economy and financial ecosystem.
By promoting digital transactions:
- Cash dependency can be reduced
- Transparency and efficiency can improve
- Financial inclusion can expand across sectors
Official Signing in Colombo
The agreement was formally signed in Colombo, marking the beginning of a collaborative effort to transform Sri Lanka’s tourism and payments landscape.
Conclusion
The collaboration between LankaPay, the Sri Lanka Tourism Development Authority, and Alipay+ represents a forward-looking approach to tourism growth—one that combines technology, payments, and targeted marketing.
As digital payments become central to global travel experiences, this initiative positions Sri Lanka to attract more visitors, increase tourism revenue, and empower local businesses in a rapidly evolving economy.
