Mars Petcare, a renowned pet care and nutrition brand, has enlisted the services of actor Varun Dhawan, a proud dog parent, to serve as its inaugural Indian brand ambassador. This collaboration has resulted in an advertisement film for Pedigree India, signifying a significant milestone for both Pedigree and the actor. Together, they aim to champion their shared mission of enhancing the lives of pets and underscoring the vital importance of providing our furry companions with 100% complete and balanced nutrition*.
To kick off this exciting partnership, Pedigree has unveiled a cricket-themed digital ad film, accessible on Disney+ Hotstar. Crafted by 22feet Tribal Worldwide, this film takes an immersive approach, showcasing delightful banter between the Pedigree dog and Varun Dhawan as they enjoy a cricket match together. At the heart of this cinematic piece, the clever dog astounds Varun with his strength and agility, with the source of this remarkable prowess being none other than Pedigree.
Commenting on the partnership, Salil Murthy, Managing Director, MARS Petcare India, said, “At Mars Petcare, we understand how important nutrition is to our consumers, especially for young pet parents who want to be responsible pet guardians. We have seen a significant shift in the way pet parents think about nutrition for their pets and we are committed to providing a 100% complete and balanced nutrition* with Pedigree. We are delighted to partner with Varun and wholeheartedly welcome him as the newest face of Pedigree India. As an award-winning actor and a fond dog lover, he resonates with Pedigree’s direction perfectly. We are confident that his influence will help us reach even more pet parents and further our mission of making a better world for pets.”
The ad film has been designed to highlight Pedigree’s commitment to providing 100% complete and balanced nutrition for our beloved dogs. The nutritional requirements of dogs are unique and differ from humans in many ways. These differences make it difficult for a typical home prepared meal to meet the nutritional needs of dogs. Meals considered nutritionally balanced for humans may have detrimental effects on dogs leading to nutrient deficiencies or imbalances. Pedigree is meticulously formulated to offer consistent, well-rounded nutrition tailored to different life stages, activity levels, and growth requirements, ensuring that dogs receive the precise blend of essential nutrients required for optimal health. Pedigree boasts an impressive array of 37 vital nutrients in its formulations, promoting healthier bones and muscles while contributing to a shinier coat. Moreover, Pedigree adheres to stringent safety and quality standards, undergoes rigorous testing, and is cost-effective, making it a reliable choice for pet owners seeking to maintain their furry companions’ well-being while also saving time and effort in their daily routines.
Varun Dhawan said, “It is exciting to work with Pedigree India, a brand so loved by all of us. Joining forces with this legacy brand feels like coming home to a bunch of like-minded souls who share my passion for our furry companions. Eating right is important not just for humans, but also for pets, given the profound impact they have on our lives. It is an honor to champion their well-being alongside a brand that is truly committed to delivering 100% complete and balanced meals.”
Together, Varun Dhawan and Pedigree aim to educate pet parents about the significance of high-quality nutrition for their furry companions.
This campaign adds another feather to Mars Petcare’s hat. The brand has been driving category conversions through innovative campaigns like the Pedigree 6-week challenge which witnessed participation from celebrities like Shikhar Dhawan and Yuzvendra Chahal and Dhanashree, Dinesh Karthik & Dipika Pallika earlier this year.
