Conceptualised by Publicis Worldwide India, the campaign supports the launch of the new ‘open by Axis Bank’ mobile banking app and aims to reposition Axis Bank as a digital-first financial institution in the market. Axis Bank has joined forces with Publicis Worldwide India to unveil its largest-ever and fully integrated campaign, Sirf Aapke Liye, which…
Philips India announces an exciting collaboration with College Rivals, India’s premier collegiate esports platform, to drive campus presence for its male grooming product, Philips OneBlade. Further venturing into the world of gaming, this is the third strategic partnership in a year that aims to strengthen the brand’s commitment to reaching the GenZ audience. In this…
3BF, one of the leading mainline advertising agencies has launched a dozen films featuring none other than the legendary Mr Amitabh Bachchan for India’s favourite snacking partner Bikaji Foods International Ltd. In the third series its most loved and successful campaign ‘Amit ji loves Bikaji’, 3BF focuses on making Bikaji the most preferred snacking choice for today’s generation. With this recent…
In a fireside conversation at APOS Bali (Indonesia) 2023, created and curated by Media Partners Asia (MPA), Kelly Day, vice president, international, Prime Video, shared her views on Prime Video’s customer-first strategy globally. “As a customer-first organization, delivering great content selection, convenience of accessing the expansive content offerings and customer value, act as the major…
Entering the festive season, Parle Agro, the leading player in the Indian beverage industry, has unveiled a large-scale, disruptive Out-of-Home (OOH) campaign bringing their iconic mango drink, Frooti, into the spotlight. The mission is clear – achieve widespread visibility for the brand during this season and become an integral part of India’s major festive celebrations….
ABP Group, a prominent media conglomerate, has officially named Yash Mehta as the Chief Executive Officer (CEO) of the education division of Ananda Publishers, the esteemed publishing arm of the group. Yash, a highly experienced professional, brings with him a remarkable track record, unique expertise, and robust skills poised to guide the organization in establishing a significant presence…
Generative AI has been the talk of the marketing town for quite some time now. With the rapid advancements in technology, AI has become an integral part of marketing strategies. Particularly the GAI subset has attracted significant eyeballs, experimentation, uproar, and excitement, but also backlash, criticism, and fear. This has led to several myths and…
HMD Global, the home of Nokia phones, is thrilled to announce the appointment of Tanuj Patro as its Chief Financial Officer (CFO) of the company, a strategic move that reflects the company’s commitment to top-tier leadership and its relentless pursuit of excellence in the mobile technology industry. With an illustrious career spanning over two decades…
ASICS, the renowned Japanese sports performance brand, proudly announces the newest addition of Indian hockey sensation Manpreet Singh to its esteemed roster of brand athletes. With a shared commitment of the brand’s value, ASICS India is delighted to align with Manpreet Singh, a defender and the former captain of the Indian Men’s Hockey team. ASICS’…
This World Heart Day Saffola, the legacy brand synonymous with healthy living and heart health, joins hands with Kareena Kapoor Khan to urge India to prioritize their health by taking #RozKaHealthyStep. The Saffola 40 Under 40 campaign, a movement aimed at addressing the pressing issue of 60 ki bimaryiaan 40 mein by inspiring India to…
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