Gaurav Nijhawan has been named Vice President of Marketing, Brand, and Communication at neobanking startup StashFin. Nijhawan, a skilled marketer with vast experience in brand building, will be in charge of StashFin’s marketing, brand, and communication functions. Nijhawan has over 12 years of marketing experience in a variety of businesses, including BFSI, FMCG, Consulting, Liquor,…
Bombay Shaving Company Women (BSC), a spin-off of popular men’s grooming brand Bombay Shaving Company, has entered into an audacious partnership with actor Alaya F. “This represents BSC Women’s commitment to reimagine hair removal solutions for women in the country – which has been a stronghold of traditional, established players and the informal services sector,”…
Furniture and home products marketplace Pepperfry has onboarded Kareena Kapoor Khan and Saif Ali Khan as its first-ever brand ambassadors. The star couple features in the brand’s new Diwali campaign. The campaign aims to showcase how great furniture can bring about a change in consumer lives through a fun yet heart-felt story. Pepperfry has adopted a…
As the season begins, a changeover of wardrobe becomes a must do. Numero Uno – India’s indigenously manufactured denim label this season satiates the appetite of the millennial, looking for something unique, expressive and youthful in its AW’21 Collection. In line with its creative vision, the brand embraces stylish outdoor casual wear styles creating a…
Ragini Das and Anand Sinha founded leap.club in early 2020 when they realised that there is a disparity in the representation of women in roles of power and leadership. To tackle this problem head on, they decided to create a community-led members-only networking platform for women as part of their goal to help women grow…
CarDekho, India’s largest car search platform, has announced a $250mn round of funding that included $200mn Series E equity and $50mn debt in its pre IPO round. With the latest fundraising, CarDekho joins the unicorn club with a valuation of $1.2bn and becomes the first unicorn based in Jaipur, Rajasthan. It is the largest ever…
Shopify, a leading global commerce company, has appointed Bharati Balakrishnan as Country Head and Director, India, to spearhead its business in the fastest-growing ecommerce market of 2021 (eMarketer). Balakrishnan will be leading a growing team that will continue to focus on supporting made-in-India companies of all sizes and flavours on their journey to becoming leading…
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Aanchal Kohli has been named Head Of Corporate Communications at SoCheers, a Mumbai-based digital-first full-service advertising firm. Aanchal has worked in the fields of journalism and business communications for over ten years. She began her career as a writer and has contributed significantly to the media sector, covering the complexities of advertising and entertainment. She…
BalleBaazi.com’s saga with the 2011 World Cup heroes continues. The brand has roped in one of the greatest bowlers to have played for Team India, Zaheer Khan as their brand ambassador. Earlier the brand was endorsed by the Man of the Tournament in World Cup 2011, Yuvraj Singh. The Padma Shri & Arjuna award recipient…
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