Sagar Kadam has been named Associate Vice President – Subscription and Partnership for SonyLIV, the digital business of Sony Pictures Networks India Pvt. Ltd. (SPNI). On Wednesday, October 13th, 2021, he joined SPNI. He will be responsible for driving and growing SonyLIV’s subscription business through partnerships and alliances in this role. After a 2.5-year stay…
As part of a robust market expansion plan, Infinity Learn by Sri Chaitanya on boards the stylish opener and the batting mainstay of Team India, Rohit Sharma as its Brand ambassador. The ace cricketer will be the face of Infinity Learn’s multi-channel marketing campaign and brand activities. The company says that it aims to further…
YuppTV, the world’s leading OTT platform for South-Asian content has announced it has secured exclusive broadcasting rights for the ICC Men’s T20 World Cup 2021. The 45 T20 matches during the series, being held in 2 countries, will be telecast to users in 70 countries from October 17th to November 14th. Uday Reddy, Founder and CEO of YuppTV comments on…
A full-service digital advertising agency from the house of Merge Infinity Global, Chimp&z Inc wins the digital mandate for India’s first video poker app Hashtag Poker and Poker Sports League, affiliated with Mind Sports League. Along with social media and influencer management, the agency will also oversee its production and performance campaigns. The accounts were…
Sukkhi, India’s leading online-first fashion jewellery brand has roped in the iconic Bollywood actress Karisma Kapoor as their brand ambassador. The actress will be seen as the face of the brand, promoting its premium quality products which are available at attractive prices across India. As the festive season is approaching, Sukkhi is expecting a huge…
Global sports brand PUMA has appointed Smita Balram as Head of Corporate Communications for the India business. In her new role, Smita will further build PUMA’s communication strategy and efforts while driving the PR narrative for the brand. Commenting on the appointment, Abhishek Ganguly, Managing Director-PUMA India and Southeast Asia said, “Smita brings with her a wealth…
Forging its commitment to creating an employee-first culture, Edelweiss Tokio Life Insurance today appointed Anup Seth as its first Chief Diversity & Inclusion Officer. He, along with a council of senior leaders, will drive the conversation of a progressive work culture based on meritocracy and wellbeing. Anup Seth will carry out his new responsibilities in…
FoxyMoron, the full-service creative and performance agency under the Zoo Media network has won the full-funnel digital performance media mandate for Lido, following a multi-agency pitch. The business will be handled by the agency’s Gurgram office. Amongst other programs, FoxyMoron’s digital strategies would aim to highlight Lido’s newly launched ACE programme which guarantees improvement in student…
Evolve Digitas has won the digital mandate for Lahori Zeera with the vision to change the perception about Desi drinks in India. The account will be managed by agency’s NCR Office and the mandate includes media planning, social media, awareness campaign, product launches, creative solutions and duties with an aim to build brand awareness and…
Creative Galileo, an EdTech startup, announced today that it has raised $2.5 million in funding. With a $2.1 million investment, Kalaari Capital led the round, with the rest coming from well-known angel investors like Harish Bahl, Shashin Shah, Jinesh Patel, Atul Nishar, Ashwin Puri, and Giridhar Malpani. The funds will be used to expand the…
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