Blockchain technology is becoming increasingly popular and thanks to a $1 billion growth fund being launched by the world’s largest crypto exchange, it’s about to get a lot bigger. Binance just announced the launch of a billion-dollar fund in support of the Binance Smart Chain blockchain to accelerate the adoption of digital assets and blockchain technology. At…
Buoyed by encouraging response from Indian beauty & wellness conscious customers, Boddess, the multi beauty tech and wellness platform has launched its first brand campaign ‘I AM MANY’. Conceptualised by Saatchi & Saatchi, the campaign is aimed at engaging with beauty & wellness enthusiasts and inspiring them to embrace diverse personas and celebrating it through…
WhiteHat Jr, the leading live one-on-one online learning platform, will host CreatorSpace: ESPORTS LAB, a free virtual event focused on inspiring and educating kids about the evolution of esports as a career opportunity. The global event will feature top industry experts and ace gamers including Dr. Joey Gawrysiak and Christopher Scroggins, Co-founders of EDGE Consulting (Esports Development…
Meesho, India’s fastest growing internet commerce platform, recorded 750% growth in users over last year during its flagship festive sale event – Maha Indian Shopping League. Nearly 60% of the total demand was driven by Tier 4+ markets, including remote locations like Khawzhwal and Sopore. “Fuelling our efforts to digitize Bharat, Maha Indian Shopping League…
redBus, India’s largest online bus ticketing platform, announces the launch of a pertinent ad campaign at the start of the festive season amid a widely anticipated boom in domestic travel, triggered by a seemingly waning pandemic. The campaign outlines the differences in traveler experience when booking a bus seat using traditional offline methods and while…
Bringing the ultimate cricket experience to the ultimate fan, Booking.com, the global leader in connecting travellers with the widest choice of unique places to stay and the official Accommodation Booking Partner for the ICC T20 Men’s World Cup, is inviting cricket lovers and their squad to feel like royalty while watching the most awaited IND…
Coca-Cola India today announced that it will be extending its partnership with Sourav Ganguly as the ambassador for a period of another three years. The cricketer-turned commentator and currently designated as the President of Board of Control of Cricket in India (BCCI) had earlier come onboard with Coca-Cola in a similar capacity in 2017. Sourav…
Priti Murthy has been appointed as President, GroupM Services India, by GroupM India. Priti will also be a member of the GroupM India Executive Committee in her new post. Priti will head GroupM Services’ centre of delivery excellence, which includes biddable and non-biddable services, as well as analytics and reporting. Priti would engage closely with…
FTX Trading Limited (“FTX” or “The Company”), a leading global cryptocurrency exchange, today announced a global partnership with the International Cricket Council (ICC), the governing body of cricket, where FTX will be the official cryptocurrency exchange partner for ICC events. FTX Trading Limited (“FTX” or “The Company”), a leading global cryptocurrency exchange, today announced a global…
Samriddh Dasgupta has been named Chief Marketing Officer at Heads Up For Tails (HUFT), India’s D2C pet care company since 2008. Dasgupta has over 19 years of broad leadership expertise in sales, marketing, and advertising, as well as experience establishing traditional and digital-first firms across many industries. He will be in charge of scaling growth…
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