Priti Murthy has been appointed as President, GroupM Services India, by GroupM India. Priti will also be a member of the GroupM India Executive Committee in her new post.
Priti will head GroupM Services’ centre of delivery excellence, which includes biddable and non-biddable services, as well as analytics and reporting. Priti would engage closely with agencies to understand their needs, implementing best-in-class delivery metrics and ‘improve and improve’ as the strategy to continuing excellence, together with her strong leadership team.
Commenting on the new appointment, Prasanth Kumar – CEO South Asia GroupM said, “It is a homecoming for Priti and strengthening of GroupM India leadership team with yet another remarkable industry leader. Priti’s product mindset powered by a unique blend of experience in setting and executing an organization-wide vision will enrich the GroupM teams alike. As one of the most regarded women leaders in the industry, Priti also believes in GroupM’s future centric business approach and has always focused on building purpose-driven culture as a key leadership responsibility. I am confident that her people and solution focus will further strengthen the agency collaboration fuelling all GroupM agencies.”
As an industry veteran, Priti has spent a large part of her 22+ year career with GroupM. She has been an immensely effective leader contributing to the organization in all her previous roles held within Wavemaker (née Maxus Global) during her 13-year stint. Her last held role with GroupM was as the Chief Strategy Officer at Maxus Global. Priti has been heading OMD India as the Chief Executive Officer for the last 4 years.
Priti Murthy – President GroupM Services India said, “It is one of the best eras in the media industry, revival and rejuvenation being the focus. I am delighted to join GroupM, to walk the path to the future transformation of GroupM offerings in the marketplace and magnify the operational excellence that it is known for. With GroupM’s focus on creating the best in class and house of excellence, my role will be to bring in the right mix of talent, process and tech to ensure quality assurance and continuous improvement for biddable and non-biddable media for our partners and clients. I am looking forward to working with Prasanth and the entire ExCo in driving this focus.”