Sagar Kadam has been named Associate Vice President – Subscription and Partnership for SonyLIV, the digital business of Sony Pictures Networks India Pvt. Ltd. (SPNI).
On Wednesday, October 13th, 2021, he joined SPNI. He will be responsible for driving and growing SonyLIV’s subscription business through partnerships and alliances in this role.
After a 2.5-year stay at ZEE5 (Zee Entertainment Enterprises Limited), he joins SPNI. He was Associate Director – Subscription & Strategic Partnerships at ZEE5, where he was in charge of driving subscription revenue and user growth across B2B, B2B2C, and B2C channels through strategic alliances and partnerships, partner marketing, and Content marketing.
Before joining ZEE5, he was Associate Director – Business Development at Shemaroo Entertainment where he led the ShemarooMe India (OTT) strategy, launch. After the launch, he was responsible to drive business, partnerships and partner / content marketing for ShemarooMe.