Fractal, a global provider of artificial intelligence and advanced analytics solutions to Fortune 500® companies, today announced the appointment of Manish Tiwari as Chief Information Officer. In his role, Manish will be responsible for strategizing and execution of digital transformation for the company and oversee IT operations, cyber security & risk management. Manish is a…
Edelweiss General Insurance (EGI), a digital insurer, has reinforced its leadership team by appointing Pooja Yadav as Chief Product Officer (CPO). Pooja will be responsible for the launch and development of new products and services, as well as the creation of a complete product platform, all in keeping with the company’s objective of making insurance…
With the launch of MX Studios, MX Player is now allowing marketers to engage with its big and diversified audience through creative storytelling and new scripted formats that provide them with fresh content options and allow them to convey immersive experiences. MX Studios, which is positioned as a facilitator for brands to tell compelling tales…
The Glitch, a full-service digital-first creative agency, has been awarded the creative content mandate by Grip Invest, a new-age investing platform. Grip hopes to raise awareness of alternative investment alternatives that allow investors to generate passive income by partnering with The Glitch. The Glitch will also be in charge of Grip’s branded creative material across…
India’s leading D2C fashion brand Bewakoof has launched a curated marketplace welcoming fun, expressive and unique brands like themselves. The brand has signed up over 150 brands like Chumbak, Mad overprint, Brown Mocha, Fugazee, Peri Pai, Fighting Fame, Urban Estilo, HueTrap, Style Quotient, Dilinger, Smugglerz, Clovia, Noise, Boat, Campus Sutra, Ustraa, Difference of Opinion and…
QuoDeck, India’s top Mobile Learning platform, has appointed Cha-Chi Communications Private Ltd. (Cha-Chi) as its Social Media and PR Agency of Record. QuoDeck employs gamification to drive interactivity and helps businesses engage their staff in a new and entertaining way. Cha-Chi will oversee an integrated communications strategy that includes brand communications, creative content, social media,…
With 200+ brands under their belt and having offices in Delhi and Mumbai, Sociowash is set to take things up a notch with the launch of SW Studios. The agency strives to redesign the way ad films are made in India with their one-of-its-kind, home-grown launch, SW Studios. After working closely with talk-of-the-town brands, Sociowash…
Olympic gold medalist Neeraj Chopra has joined GoodDot, India’s premier plant-based meat manufacturer, as a brand ambassador. The Olympic gold medalist will help GoodDot achieve its goal of raising awareness about the exciting new category of plant-based meats and empowering people to choose healthier and more compassionate food choices. The organisation will also work to…
In order to strengthen its creative leadership structure, DDB Mudra has elevated Iraj Fraz Batla to the position of Creative Head – North. Prior to this, he served as Executive Creative Director – West for over 3 years in the company. During this time, he successfully led the creative mandate for brands like Kwality Walls…
India’s leading digital ecosystem for consumers and merchants Paytm (owned by One97 Communications Limited) today announced the launch of Paytm Wealth Academy, a first of its kind tech-powered educational platform. The launch of the wealth academy is initially on the Paytm Money app, the wealth management app owned by Paytm’s wholly-owned subsidiary Paytm Money. The…
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