Edelweiss General Insurance named Pooja Yadav as Chief Product Officer

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Pooja Yadav

Edelweiss General Insurance (EGI), a digital insurer, has reinforced its leadership team by appointing Pooja Yadav as Chief Product Officer (CPO). Pooja will be responsible for the launch and development of new products and services, as well as the creation of a complete product platform, all in keeping with the company’s objective of making insurance simple, friendly, and transparent.

Pooja will be in charge of end-to-end product management, from concept to roll-out, as CPO. She will be in charge of overseeing the creation, management, and innovation of tech-driven solutions and services for customers, as well as ensuring that the product is always developing to meet the needs of customers and market trends. Pooja’s enthusiasm for developing technology-driven product models will aid EGI in defining and transforming its digital product strategy.

Pooja comes with over 18 years of experience in Product Management, Sales & Distribution Strategy, Customer Retention & Service Quality. She joins EGI from IndusInd bank, where she was leading its non-life Bancassurance portfolio managing four strategic insurance partnerships and driving InsurTech initiatives for the bank. She has earlier worked with ICICI Lombard Citi Bank and Getit Infomediary.

Welcoming Pooja to the EGI family, Shanai Ghosh, Executive Director and CEO of the company, said, “Product innovation is one of our key strategic pillars that will drive growth. We aspire to build a robust, digital product platform, that offers need-based, customer-friendly solutions. Pooja’s experience and expertise will be a huge asset in this journey. I am glad to have Pooja onboard with us. Together, we wish to create new benchmarks in the industry.”  

Joining EGI, Pooja Yadav said, “It is a pleasure to be part of this young, aggressive, digital organization. I am convinced of the vision and growth potential that EGI has and am excited to be part of this growth journey. Under Shanai’s leadership and guidance, I aim to scale up our product portfolio and ensure we remain at the forefront of product innovation.”

The leadership team at Edelweiss General Insurance is a mix of experienced and dynamic professionals who play a critical role in taking the organization to newer levels of success. The company continues to grow under their leadership. In the year ended March 21, EGI grew at 49% in premiums, over 8 times the industry. It has continued its growth momentum in H1FY22 as well, registering a robust 64% growth, 5 times of the industry growth