With the launch of MX Studios, MX Player is now allowing marketers to engage with its big and diversified audience through creative storytelling and new scripted formats that provide them with fresh content options and allow them to convey immersive experiences. MX Studios, which is positioned as a facilitator for brands to tell compelling tales that not only appeal to viewers, but also meet the business needs of advertisers, has engaged actor-comedian Suresh Menon as the Content and Creative Head to drive this mandate.
Suresh Menon brings years of experience working in the entertainment business to this post, and is someone who can grasp companies, their ethos, and communication goals while smoothly merging them into compelling stories.
Commenting on his appointment, Nikhil Gandhi, Chief Operating Officer, MX Media “We are delighted to announce the launch of MX Studios that will curate and produce scripted narratives in an entertaining fashion & we’re excited to have Suresh Menon on board as the Content and Creative Head for MX Studios. Having demonstrated a history of working across different entertainment media as well as running his own content production business, we believe he is the perfect addition to the team at MX Studios.”
Suresh Menon further added saying, “I have been a part of the media and entertainment fraternity for close to two decades and I’ve had a vast experience in scripting, ideating and storytelling across formats like theatre, television, films and webseries. I am excited to bring these strengths to my new role as the Content and Creative Head for MX Studios.