QuoDeck, India’s top Mobile Learning platform, has appointed Cha-Chi Communications Private Ltd. (Cha-Chi) as its Social Media and PR Agency of Record. QuoDeck employs gamification to drive interactivity and helps businesses engage their staff in a new and entertaining way. Cha-Chi will oversee an integrated communications strategy that includes brand communications, creative content, social media, and digital marketing, as well as an advanced public relations strategy to raise QuoDeck’s brand awareness and reach in India and worldwide.
Gamification concepts are used to engage enterprise learners and deliver data-based insights to improve learners’ experience. The platform was founded in 2010 by enthusiastic gamers Kamalika Bhattacharya and Arijit Lahiri.
Speaking on the announcement, Arijit Lahiri, Founder of QuoDeck, said: “When companies make work fun, they can improve both productivity and employee morale, and Gamification is a great way to make work fun. Gamification has immense potential to unlock new avenues of learning and growth for enterprises. We believe that our partnership with Cha-Chi will help communicate and bring the spotlight on the potential of gamification that Quodeck offers to enterprises across all verticals.”
“Cha-Chi has vast experience in garnering media engagement and building meaningful relationships for brands, and we are excited to tap into their expertise in PR and strategic communications,” he added.
QuoDeck is available in a DIY online version and the enterprise version that caters to large enterprises. The online version is used across 40 countries by more than 500 learning creators who are creating learning content in more than seven languages. The enterprise version is deployed at more than 50+ global companies like Unilever, Star India, eBay, SBI Life, Aditya Birla Group, Axis Bank, and more. The platform has more than 4.5 million+ learners to date, with 3,500 global creators.
Jagriti Motwani, CEO, and Co-founder, Cha-Chi Communications, said: “We are excited to join hands with QuoDeck. We look forward to supporting the company’s vision and building engaging content for the startup that can create buzz around the employee engagement platforms.”