Chingari-DCD
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Chingari partners with Desi Crew Digital to strengthen roots in Punjabi music market

Chingari, India’s original short video app, announces yet another high-profile partnership with Desi Crew Digital, a rising platform for upcoming talents. Chingari is committed to strengthening Punjabi songs & roots via the alliance and getting the golden chance to enter the Punjabi music market. Millions of Chingari users get the prospect of connecting with Punjabi…

Star-Sports-Telugu-launches-Raa-Chuddam-Promo-ahead-of-Vivo-Pro-Kabaddi-League-Season-8
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Star Sports Telugu launches ‘Raa Chuddam’ Promo ahead of Vivo Pro Kabaddi League Season 8

vivo Pro Kabaddi League, India’s second most-watched tournament, marks its blockbuster return after two years with Season 8, LIVE & Exclusive on the Star Sports Network. Capitalising on the excitement and anticipation in Andhra and Telanganawhich witness an immense fan following for the sport of Kabaddi, Star Sports, official media rights partner of the league,…

Tablez ropes In Vishal Malhotra as Brand Advocate for ‘House of Toys’
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Tablez ropes In Vishal Malhotra as Brand Advocate for ‘House of Toys’

Vishal Malhotra, an Indian film and television actor, has partnered with Tablez, a renowned Abu Dhabi-based retail and F&B firm with a strong presence in India. He will represent the retail chain ‘House of Toys’ as a brand advocate, assisting the brand in promoting the importance of ‘PLAY’ in the development of our future generation….

Social Gaming Startup Eloelo Crosses 2 Million Users in 1 year
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Social Gaming Startup Eloelo Crosses 2 Million Users in 1 year

Eloelo, a live streaming and social gaming app, today crossed 2 million users; the app was launched in September 2020 by ex-Flipkart executives Saurabh Pandey & Akshay Dubey. Eloelo uses first-of-its-kind technology to embed indigenous games inside a live video chat room, thus making it stand apart from other live streaming platforms. Eloelo combines Live…

CottonKing with actor Lalit Prabhakar in the Campaign ‘100% cotton’
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CottonKing with actor Lalit Prabhakar in the Campaign ‘100% cotton’

CottonKing launched its first Brand Film to put across its Brand Promise in a very quirky yet clear communication. CottonKing proudly claims that they make shirts from 100% cotton only. Even their tagline says ‘100% cotton shirts.’ To communicate this promise, CottonKing roped in Maharashtra’s Youth Icon Lalit Prabhakar. The campaign is conceptualized and created by…

Sociowash bags the creative mandate for Big Bazaar
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Sociowash bags the creative mandate for Big Bazaar

Sociowash has won the social media mandate for Big Bazaar. This mandate, which was won through a competitive pitch process including some of the leading agencies, will be managed by Sociowash’s Mumbai office. Big Bazaar is India’s largest chain of discount department stores with over 250 stores pan india. The chain provides all the products…

M3M India named Pavan Kaushik as VP & Head of Corporate Communication and PR
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M3M India named Pavan Kaushik as VP & Head of Corporate Communication and PR

M3M India Group’s Vice President and Head of Corporate Communication, Avan Kaushik, has joined the company as Vice President and Head of Corporate Communication. He spent the previous 12 years with Hindustan Zinc as Vice President and Head of Corporate Communication. He had worked for Vedanta Group for a short length of time. Kaushik has…

Bajaj Allianz General Insurance launches #Care4Hockey campaign
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Bajaj Allianz General Insurance launches #Care4Hockey campaign

Bajaj Allianz General Insurance, one of the leading private general insurers in India today announced the launch of its ‘#Care4Hockey’ campaign. The Company has associated with Rani Rampal, Indian Women’s Hockey Team Captain who is the face of this campaign. The thought behind this campaign is to elevate field Hockey’s recognition in our country and…

VICE World News and Dentsu Webchutney launch ‘The Unfiltered History Tour’
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VICE World News and Dentsu Webchutney launch ‘The Unfiltered History Tour’

VICE World News has launched a new multimedia project, exploring the most disputed artefacts housed in the British Museum. The Unfiltered History Tour is an unofficial guide developed with Indian creative agency Dentsu Webchutney, a dentsuMB company from the house of dentsu, that offers an insight into the history of 10 iconic items on display…

One Life Studios Inks exclusive streaming rights of Tennis Premier League 2021 with SonyLIV

One Life Studios Inks exclusive streaming rights of Tennis Premier League 2021 with SonyLIV

One Life Studios has partnered with SonyLIV as the exclusive and official streaming partner of the 3rd season of India’s most anticipated tennis event, Tennis Premier League (TPL). One Life Studios has made an entry into the world of sporting entertainment with exclusive global media licencing & syndication rights of the 3rd season of India’s…