Vishal Malhotra, an Indian film and television actor, has partnered with Tablez, a renowned Abu Dhabi-based retail and F&B firm with a strong presence in India. He will represent the retail chain ‘House of Toys’ as a brand advocate, assisting the brand in promoting the importance of ‘PLAY’ in the development of our future generation. House of Toys will cater to the requirements of children and pre-teens by offering a diverse range of products such as fashion, baby care, nursery, toys, sports accessories, stationery, music & instruments, smart gadgets, and an entertaining in-store experience.
Vishal will spearhead the brand’s new digital, radio, and print campaign as part of this relationship. Vishal’s agreement aims to strengthen the company’s objective by creating the brand as a one-stop shop for all children and pre-teens, as well as a worldwide kids’ superstore in India, through this strategic partnership. He has a large fan base in India and has been crucial in developing interesting and inspiring projects for children and pre-teens through his previous collaborations with children’s television networks and programmes. His extensive experience with children would strengthen House of Toys’ commitment to the Indian market.
Commenting on the partnership, Vishal Malhotra said, “Mother and child care industry has always been an important aspect of future generations’ growth and development. Years of technological interventions have enabled toys to impart and boost cognitive as well as educational abilities in a child. It is a great privilege to partner with ‘House of Toys’ which resonates with the modern-day complex requirements of kids and pre-teens. The retail chain with its exhaustive offerings would serve as a global kid’s super-store”.
Speaking on the association Adeeb Ahamed, MD of Tablez, said, “We are happy to onboard Vishal Malhotra as a brand advocate for our retail chain ‘House of Toys’. He began his career at a young age and has a strong bond with the younger generation. We believe his experience will be an added advantage for strengthening our presence across the Indian markets. Our endeavour is to emerge as a market leader with global standards enhancing experience-driven conversions in the kids, preteen and baby care category”.
