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Chingari partners with Desi Crew Digital to strengthen roots in Punjabi music market


Chingari, India’s original short video app, announces yet another high-profile partnership with Desi Crew Digital, a rising platform for upcoming talents. Chingari is committed to strengthening Punjabi songs & roots via the alliance and getting the golden chance to enter the Punjabi music market. Millions of Chingari users get the prospect of connecting with Punjabi songs from rising talented names.

Desi Crew Digital, for now, can spread its base on the digital platform majorly via the short video platform’s vast user base. The partners have also made a live campaign #UniversalDrip by Manj Muzik, an RDB singer’s label. This song has created by the son of Manj Musik RBD, who composed songs for films like Namastey London, Singh Is Kinng, Kambakkht Ishq, Tanu Weds Manu, Yamla Pagla Deewana, Bullet Raja and Good Newz.

Shabeg Singh Atwal, Director, Desi Crew Digital, is very animated regarding this joint venture. “We are happy to announce our collaboration with Chingari to promote our upcoming projects. In this new venture Desi Crew Digital, we aim to bridge the gap between upcoming talent and the industry. Our stellar artist roster is the perfect example of it.”

Desi Crew Digital, as a platform, plans to be the bridge between upcoming talent and the industry. They will aid artists & brands get a better digital platform. This comprehensive social media marketing organisation will help make digital marketing more valuable. Their digital expert crew of skilled producers, designers, social media managers & developers understand brand development & digital production in depth.

For Sumit Ghosh, Co-founder & CEO, Chingari App, this collaboration with Desi Crew Digital reflects Chingari’s passion for offering something different for its user base. “At Chingari, we want to keep the pace up for our users with some stirring offerings. This partnership with Desi Crew Digital is our latest attempt to spread some Punjabi enjoyment on our platform.”

Taking Ghosh’s views forward, Deepak Salvi, Co-founder & COO, Chingari App, mentions, “Chingari has an ongoing process of making affiliations with brands & platforms who like us, are big on creative and making a difference for the masses. The Punjabi music scene is huge & entertaining. Chingari wants to be a part of that scene and bring it closer to its users with Desi Crew Digital.”

Chingari, as an established desi short video sharing app, allows users to download & upload videos, chat with friends, interact with new friends, share content, browse through feeds, and more. With 85+ users, the app is popular within India & outside too. Chingari has frequently collaborated with music labels & brands and offers regular promotional activity & content.

The alliance between Chingari and Desi Crew Digital is the latest to raise the users’ entertainment quotient and give it a Punjabi touch.

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