Roopesh Balakrishna has been named Vice President, Marketing at ekincare, a full stack health benefits platform, beginning April 2022. Roopesh will be in charge of creating integrated Marketing and Inside Sales teams to promote growth and strengthen ekincare’s brand in the market in this job. Prior to joining ekincare, he was in charge of Akamai’s…
Alliance Insurance Brokers, one of India’s top insurance service providers, risk managers, and reinsurance brokers, has named Randeep Bhatia to the position of Vice President, Digital Sales. The hiring is in keeping with the company’s strategic ambition to extend its digital footprint and drive growth across the country. Bhatia’s new position will see him oversee…
RummyCulture, an online rummy platform, has launched the latest chapter of their ‘Culture of Champions’ campaign, which features Suresh Raina, a former Indian international cricketer. The firm hopes that by launching the campaign, it will be able to introduce the game to new generations of players. Suresh Raina will reinforce the brand’s objective of transforming…
Manyavar, India’s largest celebration wear company, has released a new commercial for its ‘Naye Rishte Naye Vaade’ campaign, which stars Bollywood sensation Kartik Aaryan. The video shows how the groom, Kartik Aaryan, is considerate and responsible towards his bride, and how he has assisted her on multiple times, and how he is looking forward to…
Zee Zest’s new food show, ‘Taste Ki Gully’ is all set to feature some of the country’s most popular lip-smacking street food, with a twist. The show will be aired every Monday and Tuesday at 2.30 pm from 9th May onwards. Taste Ki Gully brings a unique perspective on street food that’s drizzled with and…
Bert Labs, a global new age deep tech company, solving the world’s challenges by ensuring efficient use of available resources through its patented AI-IoT technologies, has announced the appointment of Iwin D’Mello as Marketing and Communications Manager. With this appointment, Bert Labs is strengthening its already growing team and getting one step closer to streamlining…
Darwinbox, Asia’s leading HR Tech platform, announced the appointment of Gautam Goenka to its Executive Leadership team. Gautam joins Darwinbox as Senior Vice President, Engineering. An IIT Kharagpur alumnus, Gautam brings over two decades of rich engineering experience to the company and has previously worked with top-tier companies like Microsoft and successful startups like Kony….
Zupee, a renowned skill-based online gaming startup, has launched a new brand campaign called “Saara India Khelega” with the goal of transforming the country’s gaming culture. Zupee’s gaming portfolio of ‘classic games’ is on a mission to foster skill-based gaming culture in India while also giving real money gaming social credibility. Ludo and Snake&Ladder, two…
Pink Lemonade Communications, one of the world’s fastest-growing full-service, integrated marketing and communications companies, has announced the introduction of India’s first UGC platform. The Pink Lemonade UGC Studio was created by a group of real, genuine, and everyday people who like generating material for the purpose of informing, educating, and entertaining the public. When User…
With three of India’s U19 Cricket World Cup champions — Captain Yash Dhull, opener Harnoor Singh, and all-rounder Raj Bawa – Britannia Bourbon has launched a new Generation Z BFF group. The new TV commercial, which features Britannia Bourbon as the spark for genuine friendship, underlines the desire for the original chocolaty nibble. The close-knit…
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