Pink Lemonade Communications, one of the world’s fastest-growing full-service, integrated marketing and communications companies, has announced the introduction of India’s first UGC platform. The Pink Lemonade UGC Studio was created by a group of real, genuine, and everyday people who like generating material for the purpose of informing, educating, and entertaining the public. When User Generated Content converts 5X better than branded content, it is recognised to provide predictable ROI.
Lemonade with a pink tint UGC Studio is a platform that connects 1100+ content creators to improve brand engagement by creating relatable reels and videos with real people in real-life situations doing things they would typically do. As humans, we are always interested in what others are doing, what their preferences are, who and what they follow, and what they use. As a result, such content has a demonstrated return on investment.
Brand strategists, trend trackers, creative experts, and media buyers work with the Pink Lemonade UGC Studio.
Speaking on the occasion Tapan Garg, Strategic Director, Pink Lemonade, says, “We are extremely excited to bring you Pink Lemonade UGC Studios, as it’s the next big thing. Brands have realized the value of this kind of content, which is generated by people for people, and not just content on a brand’s social media feed. We look forward to seeing what this can mean for the brands we support, and how it will turn the industry trends around!”
Tina Garg, CEO and Chief Creative Storyteller, adds, “User-generated content is an effective strategy to create better recall and higher engagement for brands. We have seen that more and more brands today are looking at newer methods of marketing to gain more customers, build trust among their audience, and influence purchasing decisions. Pink Lemonade UGC Studios is a step towards providing new-age marketing tools for the brands that we work with. Through our subscription based service our aim is to help brands in putting out great, relatable content made by a multitude of talented creators, giving them more engagement than ever before!”
