Zupee, a renowned skill-based online gaming startup, has launched a new brand campaign called “Saara India Khelega” with the goal of transforming the country’s gaming culture.
Zupee’s gaming portfolio of ‘classic games’ is on a mission to foster skill-based gaming culture in India while also giving real money gaming social credibility. Ludo and Snake&Ladder, two “traditional Indian games,” have a strong nostalgia quotient and are enjoyed by people of all generations. Zupee seeks to alter gaming culture in the country by making online gaming more skill and learning driven, having refashioned traditional games by adding more skill and strategy quotient.
In support of this purpose, a new television channel has been developed that appeals to people of all ages and encourages the entire country to watch the entertaining programming.
Speaking on the launch of the campaign,said, “Zupee is is the largest company in the largest cohort of gaming, casual games. The gaming portfolio of Zupee is targeted at revitalising Indic, casual &board gaming culture and aims at promoting a culture of skill-based gaming. We have brought all our individual games under one app, Zupee. The campaign is a powerful investment behind the brand Zupee. It aims at bringing joy to peoples’ lives through purposeful games that can simplify, engage, and entertain. We innovate to ensure our games provide an intersection between skill and entertainment, enabling our users to earn while they play.”
“Zupee’s USP lies in transforming the casual & board games we have all played. Our TVC draws upon that connect to promote skill-based gaming in the country .and also pushing the thought that gaming is inclusive. Our brand promise is to provide sparks of joy in an increasingly high stress environment that we all live in. This campaign showcases the very same promise of people coming together and celebrating the brand promise” Gaurav Mehta, CMO, Zupee, added.
The campaign video is live on television and digital media and can be accessed below –
