RummyCulture, an online rummy platform, has launched the latest chapter of their ‘Culture of Champions’ campaign, which features Suresh Raina, a former Indian international cricketer. The firm hopes that by launching the campaign, it will be able to introduce the game to new generations of players.
Suresh Raina will reinforce the brand’s objective of transforming people’s perceptions of rummy by reinforcing it as a skill-based game that needs mental acuity, focus, and game strategies, much like any other sport. Suresh Raina, a seasoned winner who understands what it takes to win, emphasises the campaign’s winning mentality.
The campaign sees a TVC being launched during the current IPL campaign on TV, Hotstar, and other digital channels.
The ‘Culture of Champions’ campaign launched last year and featured sporting legends like Abhinav Bindra, Harbhajan Singh, Mahesh Bhupathi, and Pankaj Advani.
Speaking on his association, Suresh Raina said, “Being successful at rummy requires the same mental skill, concentration, and looking at competitor strategy as judging a difficult situation on the cricket field. RummyCulture’s appeal lies in its focus on becoming the most trusted platform for rummy players and how it brings together players in a fun, easy-to-play environment while constantly testing their skills with real players. I’m glad to champion this ‘culture of champions’ campaign and look forward to the rise of this pure Indian game.”
