Suvid Bajaj has recently been appointed Head of Marketing by Arzooo, a Retail Tech Platform. The hiring coincides with an exciting period for Arzooo, which saw a 400% growth over holiday season thanks to the addition of over 40,000 shops to the digital platform. Suvid will be in charge of the marketing initiatives and strategy…
Disney+ Hotstar will release the eagerly awaited intriguing thriller series ‘Fall’, featuring actress Anjali in the lead, on December 9. Hotstar Specials show is an official adaptation of the Award-winning Canadian mini-series ‘Vertige’. ‘Fall’ is produced by Banijay Asia. Apart from Anjali, the series will also feature actors SPB Charan, Sonia Agarwal, Santhosh Pratap, Namita…
The exteriors of a house are often exposed to heat, dust and harsh weather conditions which diminish the beauty of the walls when the paint fades or wears off. Asian Paints Apex DustProof checks all boxes in preventing any loss or damage to the beauty of a home’s exterior walls. The new campaign by the paint…
Realme has launched its latest campaign for the new smartphone series asks its audience to step into the extraordinary with #CurveInLife. Featuring the actress of Four More Shots Please, Bani J, the campaign successfully captured her life journey dealing with all the curves that led her to success. The campaign promotes the idea of embracing…
Bondita and Anirudh Roy Chowdhary’s legacy continues thanks to their daughters in Colors’ “Durga Aur Charu.” Durga is her mother’s shadow, and Charu is her spirit. The programme follows the lives of two sisters who are related by blood but who have very different upbringings as a result of being split up when they were…
Priyanka Datta has been appointed as the new Chief Business Officer by the iTV network. Priyanka has over 27 years of extensive experience in the TV industry and is a seasoned media expert. In the broadcasting industry, where business planning/reviewing and relationship management have been her areas of expertise, she has led multiple functions of…
Arré Voice, a short-form, women-first, audio social app based on 30-second voice podcasts (Voicepods) & aimed at building a new generation of creators has appointed Divya Sharda to lead its content operations & strategy. The voice pods are currently popular in Tamil, Telugu, Malayalam, Hindi and English and provide for raw, honest, and creative expressions…
Pitchfork Partners has been chosen by NittyGritti to serve as its strategic communication advisor. As the brand expands operations beyond Amazon’s English-speaking territories, they will work closely with the company to solidify its position as the greatest content audit platform in the world. NittyGritti has also put out RFPs to sign up an entire partner…
With the new tagline, “Better Crunch, Wholesome Munch,” Tata Soulfull has launched its first-ever digital campaign for the product line, Tata Soulfull Millet Muesli. The dialogue in the 30-second movie is animated and banter-style. It depicts a young, health-conscious couple joking around with their breakfast selection. The advertisement turns the bland, practical representation of muesli…
From morning time pressures to imminent traffic delays to early office meetings – cross out all the excuses and beat the real villains that make you miss breakfast. Quaker, one of India’s leading brands in breakfast cereal category and world leader in Oatmeal segment, has unveiled a special campaign ‘Ab Breakfast Ko Banao Unskippable Breakfast’ for its recently introduced ready-to-eat cereals, Quaker Oats Muesli. As…
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