Priyanka Datta has been appointed as the new Chief Business Officer by the iTV network.
Priyanka has over 27 years of extensive experience in the TV industry and is a seasoned media expert. In the broadcasting industry, where business planning/reviewing and relationship management have been her areas of expertise, she has led multiple functions of various verticals across genres and companies, and is credited with significantly altering the dynamics.
She has collaborated and advanced significantly with well-known media companies including Zee Network, Network18, Enterr10, HFCL-Nine Broadcasting India, Sahara India, and others.
She has effectively led sales for Zee Network’s entertainment division for more than 14 years. She has led Regional and English networks in addition to being in charge of Zee TV and Zee Cinema. Zee Anmol & Zindagi channels were successfully launched thanks to Priyanka’s leadership. Her broad range of expertise in marketing and sales, content review and selection, distribution, etc., rocket-fueled a focused outpouring of energy that paid off in a significant boost to the brand. She successfully planned and oversaw Network18’s sales of CNN News18 and the CNBC Business Network channels. Her most recent position was as Business Head for Dangal TV and Enterr10 at Enterr10 Television.
She believes that the Entertainment Industry in India is all about the contribution of individuals and intellectuals, together. Almost everyone can agree that business productivity can be traced to an organization’s ability to successfully execute an overall strategy.
She believes that feeling valued is the key to employee loyalty which leads to greater business productivity.
In her new role, Priyanka will be responsible for strengthening the revenue for the entire network. She will also be responsible for incubating new ideas, introducing & delivering breakthrough solutions at iTV network, creating new IP’s and execution of sales strategies aimed at driving growth.
Speaking on Priyanka’s new role with iTV Network, Kartikeya Sharma, Founder, iTV Network, said, “We are excited to welcome Priyanka who comes with a demonstrated history of spearheading and scaling business growth. She deeply understands iTV network’s vision and will bring in an outside-in view of trends from her experience and expertise. Backed by her extensive sales expertise, we are excited to work with her to strengthen our brand’s market position and create new growth streams in the future.”
Sharing her thoughts on her new role, Priyanka said, “It’s really exciting to join iTV network, As the network is all set to come back with renewed vigour and improved content. With the enhanced mandate, I look forward to building new IPs for the company and enhancing the monetisation roadmap.”