Just like the national leadership can be a key factor for promoting agile marketing in a country, senior leadership too can set the tone for the organization and encourage an environment of experimentation and risk-taking, as well as provide guidance when necessary. Speaking at the 6th CII Marketing Leadership Summit 2022 titled – ‘Marketing Agility…
Sirca brings back the true meaning of celebrations with their brand-new campaign ‘This Festivity, Autograph Your Celebrations’by establishing that “Everyone celebrates the festivity but special are those which are celebrated together.”In today’s time, we are losing the essence of celebrating together with modern mediums of connectivity. Unarguably, it can never take over the happiness and the…
The Pune-based health and wellness start-up iThrive has launched a new Christmas campaign #SpreadTheSpiritofHealth. The film depicts people making positive health changes and resultantly inspiring their peers to do the same. It shows how a positive change made by someone can inspire another person, who then further inspires more people, thus creating a ripple effect…
Anmol Choubey has been named CEO of Heritage Novandie Foods, a partnership between Heritage Foods (India) and Novandie Foods (a division of Andros, France). Anmol brings to his new position more than two decades of experience in leadership, growth, sales/marketing, and GTM. One of Anmol’s primary goals for the immediate future is to establish Mamie…
Ex-OYO Senior President Nirdosh Chouhan was appointed as CTO by Melorra, a D2C company that offers trendy gold jewellery, to oversee operations and participate in the company’s future plans. Melorra intends to scale its current model and investigate future technologies with the help of this hire. Nirdosh Chouhan has over 20 years of strategic growth…
The latest ad of RummyCulture, a skill-based rummy website from Gameskraft, features retired cricketer and cricket analyst Harbhajan Singh. Featuring this partnership, RummyCulture launched a brand film with Singh that was distributed on a number of social media platforms, such as YouTube, Facebook, and OTTs. The effort aims to strengthen the brand’s belief that anyone…
Five inspirational leaders—Anoushka Shankar, Smriti Mandhana, Twinkle Khanna, Sobhita Dhulipala, and Kalki Koechlin—lead Her Story’s latest advertising campaign. Each of the women in the campaign responds to a question that is relevant to her own life and initiates a discussion on various facets of modernity. In the campaign, individuals are photographed in a way that…
Borosil Ltd, India’s leading consumer products brand, recently launched a new campaign with TV personality Shehnaaz Gill and Chef Harpal Singh Sokhi, to promote the latest range of Borosil OTG. The essence of the campaign is to celebrate food as an emotion that everyone can relate to. In the campaign, Shehnaaz expresses her love of…
Kashyap Joshi joins Schbang, a company that transforms creativity and technology, as Executive Creative Director. The 1,000-talent company, Schbang, is growing both nationally and internationally while bolstering its senior leadership. Joshi comes from Wunderman Thompson, where he served as senior creative director and vice president. Joshi has over 20 years of expertise in marketing, having…
CleverTap, the World’s #1 Retention Cloud today announced the appointment of Satyadeep Mishra as their new Chief Human Resources Officer. He joins from the hospitality-technology platform, OYO where he worked as the Chief Human Resources Officer for its technology, product, global functions and international markets teams. With over two decades of experience working with the…
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