Strengthening its senior leadership in creative and planning, DDB Mudra Group onboards Menaka Menon (National Strategy Head) and Nitin Pradhan (Creative Head – South). Cumulatively, they bring over 40 years of experience in creative thinking and strategic planning across brands and categories. Menaka started her journey in advertising in account management and eventually moved to…
iQOO, one of India’s fastest growing smartphone brands known for its gaming phones, has come on board as a presenting sponsor for ‘Playground’, the world’s first gaming entertainment show. Recognizing it as the next big thing in India’s gaming ecosystem, iQOO is looking to target the Gen-Z and gaming audiences in the show’s second season. A…
Rajamohan Jabbala named Bonito Designs, a premier full-service interior design firm, as CTO. Rajamohan will play a crucial part in creating Bonito Designs’ competitive edge as a technology-enabled business in their present and future market area because to his considerable experience in the IT and start-up sectors. Bangalore will serve as his base of operations….
Manmohan S. Kalsy has been named President – Business Operations & HR by Medi Assist Healthcare Services. Manmohan will be in charge of assembling a top-notch team to fulfil Medi Assist’s “Borderless Benefits” commitment. He will also oversee the integration of acquisitions at Medi Assist and create an operations structure that is member-centric. In his…
The latest song ‘Naya Nazariya’ is produced by realme Music Studio and sung by the adored musician and performer King, starting a new journey of Dare to Leap for 2023. The new song ‘Naya Nazariya’ is the perfect way to step into 2023 as it packs powerful beats and lyrics encouraging the youth to enjoy…
TECNO Mobile, the global premium smartphone brand has partnered with South Asia’s leading esports tournament organizer, JetSynthesys’ Skyesports, for an enthralling yearlong mobile gaming tournament – the Call of Duty Mobile India POVA Cup. The two entities are coming together to conduct exciting Call of Duty: Mobile tournaments throughout 2023. Season 1 of the tournament will witness…
Your passion is your identity! Encouraging people to follow and grow their passion, Amway India, one of the country’s leading FMCG Direct-Selling companies, recently launched yet another one-of-its-kind campaign, ‘Passion ko Do Poshan’ with Olympian SaikhomMirabaiChanu. The campaign reiterates the brand’s continuous efforts towards focusing on fueling one’s passion with adequate nutrition support to achieve excellence,…
Art-E MediaTech Pvt. Ltd. wins the social media management mandate for realme Smartphones. The mandate has been awarded to Art-E MediaTech after a multi-agency pitch and will be managed by the agency’s Delhi branch. The agency would be responsible for upscaling realme’s digital presence by formulating & executing social media strategies, cross-medium communication strategies, and…
The integrated creative mandate for Statiq has been awarded to Grapes, an integrated marketing firm. The company is one of India’s top producers of EV charging networks and is trying to revolutionise the EV charging process there. The Delhi office will handle account servicing after a multi-agency proposal resulted in the win. The agency will…
Shyam Steel one of the leading producers and manufacturers of primary TMT Bars launched its new TVC campaign featuring Virat Kohli and Anushka Sharma. The new TVC is the extension of Shyam Steel’s “Hamesha Ke Liye Strong” campaign. The campaign aims to send across the brand message that strong bond of relationship is achieved through a perfect balance of strength…
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