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Schbang ropes in Kashyap Joshi as Executive Creative Director

Kashyap Joshi joins Schbang, a company that transforms creativity and technology, as Executive Creative Director.

The 1,000-talent company, Schbang, is growing both nationally and internationally while bolstering its senior leadership. Joshi comes from Wunderman Thompson, where he served as senior creative director and vice president.

Joshi has over 20 years of expertise in marketing, having worked for businesses in a variety of industries in mainlines, direct, and digital channels. He worked at AMFI for companies like Cello Pens, Johnson & Johnson, and Parag Milk. Joshi is the winner of numerous international and national prizes, including Effies, New York Festivals AME, Advertising Club Bombay, and others. Joshi was a key contributor to the headline campaign, #MutualFundsSahiHai.

Joshi’s role at Schbang will be to trigger strategic and creative thinking that enables ideas to support this evolution in digital. He will work with Aditya Mehendale, national creative director, and Rayomand Patell, chief creative officer and chief integration officer.

Joshi said on his appointment, “We’ve all seen many agencies trying to integrate mainline with digital. Either by upscaling their people’s skills or by acquisition. Few, if any, have come close to achieving this. However, the good news is that this integration is happening (more easily and effortlessly) from the digital side. Mainly because of their fluidity of thinking and functioning. Schbang is at the forefront of this evolution, and I’m very thankful they’ve given me the opportunity to be a part of it. I’m excited to see what lies ahead.”

Aditya Mehendale, national creative director, commented on his appointment, “Kashyap is a powerful creative force. In a world that has become obsessed with the glitz of treatment and packaging, Kashyap is the sort who is more interested in the insides of the bonnet. I see him becoming a serious contributor to the elevation of our craft by strengthening the insights we chase and the questions we ask.”

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