Five inspirational leaders—Anoushka Shankar, Smriti Mandhana, Twinkle Khanna, Sobhita Dhulipala, and Kalki Koechlin—lead Her Story’s latest advertising campaign.
Each of the women in the campaign responds to a question that is relevant to her own life and initiates a discussion on various facets of modernity.
In the campaign, individuals are photographed in a way that best reflects the ideas in their own lives in both black-and-white and colour photos, bringing to life their personalities while celebrating keywords and ideas that speak to them.
Lending insight behind the intention of the campaign, Sitanshi Talati-Parikh, brand creative director, Her Story, who conceptualised the creative thought of the campaign, shares, “As a brand inspired by stories and perspectives of real women, we wanted a campaign that celebrates authenticity of voice; that captures the aspects of women that are aspirational and often challenged by constructs of society. Can a woman be free, ambitious and a multitasker? Can she do it all without being restricted by voices around her and the conditioning within her? Who better than these powerful women to share their stories and make us think about how, as we chase balance, perfection isn’t a worthy opponent; or how freedom flows amid the mantle of responsibility and equal opportunity. Ambition isn’t about losing something as you go forward, it is about gaining a chance to show the world what you are capable of. And in it all, we celebrate the beauty of choice of the modern woman.”
Falguni S Kapadia, brand marketing director, Her Story, adds: “Along with being a brand inspired by the stories of modern Indian women, Her Story is also a team of predominantly women: from leaders in every department to designers and craftswomen – so we are deeply aware of the perceptions and expectations that exist in society. We’re driven to focus on authentic voices that can open up real conversations. This campaign is represented by five strong women who we believe stand for freedom, rootedness, passion, balance and ambition. It aims to trigger thoughts and opinions around choice and the idea of modernity. The intention is to ask modern Indian women a seemingly simple question, thus creating a moment of reflection for them and provoking them to find answers in their own personal stories.”
The campaign will play across outdoor, digital and print media, as well as in-store, as the maison launches their flagship store.
Her Story moves from its current concept boutique at Altamount Road to Kala Ghoda in Mumbai, December 2022.
