The full-funnel digital performance media mandate for Schwarzkopf Professional has been awarded to FoxyMoron, a full-service creative and performance agency within the Zoo Media network. The business will be handled by the Mumbai branch of the agency. The brand’s strategic content and design will be handled by FoxyMoron across all social media channels as well…
Cultbike.fit wants fitness to shed its old clothes and put on a more happening, engaging & young look. The latest ‘Bhaskar Pushkar’ Campaign will reinvent the concept of fitness amongst those between 25-40 age groups. It is all about being a Pushkar or Push Kar for fitness and not being a Bhaskar and saying Bas…
Zupee, India’s largest skill-based casual gaming company, has announced a first-of-its-kind strategic partnership with Jio Platforms Limited. This will entail integration of products and strong synergies in user engagement and distribution in a future-ready ecosystem that will benefit over 450 million users. With this new synergy, the aim is to build an ecosystem that will facilitate faster…
On the mission to build the largest social live-streaming platform out of India, Bolo Live today announced that it has raised USD 2.4 million as a precursor to Series A, led by Orios Venture Partners. SOSV, Tremis Capital, LPA Ventures, and other HNIs also participated in its first VC round including existing investors Eagle 10…
Berger Paints India Limited, one of the largest paint companies in India, has partnered with Whisper Media for In-Content Advertising (ICA) for their latest campaign. Whisper Media, the Global Leader in Efficient Content Integration, will digitally embed advertising communication of Berger Paints into popular content of seven channels partners through tech empowered, organic creative solutions….
LML, making strides in the e-mobility solutions industry globally, today announced the appointment of Mr. Partha Choudhary, a seasoned leader as its Chief Operating Officer (COO). Mr. Choudhary, who holds a track record of driving transformative growth across geographies, joins the league with Dr. Yogesh Bhatia, the CEO & MD, LML, accompanying his strong vision…
Gautam Saraf has been named the new Chief Human Resources Officer at Ferns N Petals, the world’s largest gifting company . He will be directly responsible for managing the company’s Human Resources operations. Saraf adds a better understanding of the management of large-scale business transitions, developing talent frameworks, culture, and learning from his 20+ years…
Rose Velez-Smith has joined DoubleVerify as EVP and Chief Human Resources Officer. DoubleVerify is a premier software platform for digital media measurement, data, and analytics (CHRO). As CHRO, Rose will be responsible for all aspects of our human resources strategy and people functions globally, including talent management, leadership development, compensation & benefits, diversity, and inclusion…
Explorers, travellers and wanderers are all invited to come to Dubai for a once-in-a-lifetime experience at Expo 2020 in the World Expo’s latest advertising campaign released in India and the UAE. The ad brings together three creative superstars, with musical narration by Bollywood legend Amitabh Bachchan, concept and composition by acclaimed poet and writer Prasoon…
Advent Public Relations, a research-based image consulting PR firm, acquired the mandate for Veterans Super League (VSL), a platform for the Football spirit assimilation among Indian sports enthusiasts. The agency will manage the brand’s 360-degree media presence spanning from PR and communications to social media creatives & digital media campaigns and innovations. Valdona Sports Media…
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