Good Glamm Group establishes the Good Creator Co. with the acquistion of Vidooly & Winkl

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Plixxo, MissMalini, Winkl, and Vidooly, India’s premier influencer management, marketing, and analytics platforms, have merged to become the Good Creator Co, India’s largest creator ecosystem.

The Good Glamm Group’s clandestine purchases of Winkl and Vidooly are also revealed in this release. They’ve now formed their own company, the Good Creator Co. The Good Glamm Group has invested INR 200 crores in the Good Creator Co. as initial cash.

Plixxo and Winkl, two influencer marketing platforms that provide access to over 1.5 million influencers; Vidooly, one of the world’s leading content and creator analytics companies; and MissMalini, a leading celebrity and macro influencers talent management and creative agency, make up The Good Creator Co.Together, all these capabilities and influencer reach make the ‘Good Creator Co.’ a Creator powerhouse unified with and backed by a highly scalable technology platform