Partha Sengupta has been appointed as the Creative Director of Grapes, an integrated marketing agency. He will report to Shradha Agarwal, the company’s Chief Operating Officer and Strategy Head, and will be based in the agency’s Delhi office. Sengupta will be in charge of the agency’s brand creative output.
With this capacity, he will oversee the art and creative teams, supervise the creative teams, and aid in campaign conceptualization.
Sengupta has played a key role in the development of various marketing campaigns. Prior to this, he spent more than three years as a senior creative director at Wunderman Thompson.
He has worked with brands like as Coke, TATA, Pepsico, Reckitt Benckiser, Nestle, Aircel, and Uninor throughout his 13 years of advertising expertise. He worked for McCann Worldgroup, Rediffusion DY&R, and J. Walter Thompson after graduating from the National Institute of Design. Havas Worldwide, Walter & Thompson Although advertising is his bread and butter, producing newness has always been the bread and butter of his creative half.
Speaking on the appointment, Shradha Agarwal, COO and Strategy Head, Grapes, said, “We are pleased to welcome Partha to the team. He comes with years of creative experience in the advertising fraternity and is a great asset to us as he holds impeccable expertise in conceptualising and executing creative ideas for brands. I am confident that he will continue to be an amazing leader, he brings not just the experience but the kind of enthusiasm and passion he entails has inspired us. I am sure he will deliver astonishing work, and I could see an exciting time for the agency.”
Partha Sengupta, Creative Director, Grapes, said, “I am extremely excited and ready for the new and exhilarating journey at Grapes. Advertising gives me the scope to solve problems for brands through design, art, and creative strategy. I look forward to working with the teams and assisting them to deliver creative solutions for our clients.