EatFit, one of India’s leading healthy food platforms, has named famous actress Mithila Palkar as the brand ambassador for their multigrain pizza line. Eatfit is the only national brand in the country that offers this one-of-a-kind, healthy option.
EatFit, Curefoods’ flagship brand, is on a goal to make eating healthy, fun, and sustainable while selecting delectable flavours that appeal to the Indian palate. Following the remarkable success of their Kulcha Burgers, it is now considering offering everyday versions of entertainment food such as burgers and pizzas. EatFit is now offering a variety of multigrain pizzas, which will be accessible in more than ten cities throughout India in the coming months.
Mithila Palkar, who rose to fame as a result of her immensely famous OTT work, is now a household figure. She portrays a modern yet real Indian persona that is sincere, joyful, and kind, qualities that millennials and Gen-Z today like and relate to. EatFit’s brand identity is ‘honestly Indian,’ and the company is dedicated to bringing nutritional goodness wrapped in authentic Desi flavours inside the fast-food industry. EatFit does this by utilising all-natural sauces and avoiding the use of preservatives in their cuisine.
The brand will be launching two ad films featuring Mithila which will run through the first quarter of 2022 during popular sports events and will be further amplified via OTT platforms and social media. These films, conceptualised with EatFit’s creative agency Purple Mango, will mark the start of a 3-year collaboration between EatFit and Mithila.
Sharing his thoughts on the association, Gokul Kandhi, Business Head, EatFit, said: “We are excited for Ms. Mithila to join the team. We hope that this collaboration will paint the brand in a new light that is in alignment with the brand identity we are working to create. Going into 2022, we will be focusing heavily on marketing and advertising activities that will be targeted towards our millennial audience — especially those with a strong interest in sports. Mithila is the perfect ambassador to resonate with these target groups. She portrays authenticity and is truly Indian at heart, much like the EatFit brand. We are excited to collaborate further with her on several campaigns.”
Speaking about the brand association, Mithila Palkar said: “I am very excited to join EatFit as their brand ambassador and roll out these new ad films to promote their new range of delicious and healthy multigrain pizzas. I am in awe of their work and passion to bring honest and wholesome food to Indians. This is a great opportunity for me as well to talk more about healthy eating among people that follow me, and I am glad to be an agent in promoting this positive message. What they have created is truly amazing and something that needs to reach more people.”
The partnership between EatFit and Palkar will be managed by the latter’s management agency – Exceed Talent Management.