Penta Esports named Anand Rajwanshi as Chief Creative Officer

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Anand Rajwanshi has been named Chief Creative Officer of Penta Esports, the esports brand of Newgen Gaming, an India-based gaming and esports company. He will be in charge of the company’s creative activities and will be responsible for bringing the brand’s concepts to reality.

Anand Rajwanshi was previously the Chief Operating Officer of Azzura International and Associate Vice President of Publicis Groupe before joining Penta Esports Gaming. His gaming background includes Kreeda, Reliance Games, and Aptech’s training facilities. He is a seasoned professional with more than two decades in the industry, having delivered award-winning creative products for brands such as Disney, Tata Motors, Nestle, and Airtel, among others.

Commenting on the his latest appointment Penta Esports chief creative officer Anand Rajwanshi, said  “I was fortunate to be in the first batch of people who were responsible for starting the gaming industry in India. Having worked in several verticals, I feel gaming is the only domain to challenge every talent present in me. This perhaps is the reason I call it my first love. Getting back into gaming is the full circle that I needed. I look forward to teaming up with movers and shakers of esports in India.”

Anand will be working alongside internal and external teams to lead the creative conception and execution for all of Penta Esports’ initiatives including live broadcast and video IPs.

Says Penta Esports founder and CEO Anurag Khurana, “I’ve worked with Anand in the past and have always admired his creative approach and vision. I believe his addition to the team will be immensely beneficial to the brand as he shapes the creative messaging going forward. I look forward to working with an old friend and colleague.

Newgen Gaming operates in esports with its brand, Penta Esports. Founded by industry veterans Anurag Khurana, Kiran Noojibail, and Akshay Paul, the company aims to disrupt the ecosystem in India with a holistic approach towards the sector, including leagues, tournaments, content, and much more.