Yellophant Digital, an alliance of Merge Infinity Global, acquired the 360-degree digital mandate for Beleaf Organics, an online supermarket for organic food. The Mumbai-based agency will manage the brand’s overall digital marketing strategy, ranging from executing social media campaigns as well as media spends, SEO, ORM to website hygiene. Beleaf Organics is an online marketplace…
Godrej Veg Oils, a brand of Godrej Industries Limited (the parent company for Godrej Industries Limited and Associate Companies), has announced its partnership with Bhau Kadam, a leading Marathi cinema and stage actor, to promote its ‘Sahi Shuruaat with Godrej Oils’ campaign. Cooking is a hobby, a passion, or a relaxing activity for many of…
Sanya Arora, 22 years, dermal therapist, from Melbourne, has been announced as the Miss India Australia 2021 winner. Born in Pune, India, came to Australia when 10 years old who is brought in Indian and . Sanya is passionate about her Indian culture, loves contemporary Indian dance. In addition to English, Sanya can speak Hindi and…
Indian skill-gaming giant, Junglee Rummy has joined hands with the popular kabaddi team, Puneri Paltan as its skill partner for the 8th edition of the Pro Kabaddi League. Launched in 2014, the league has attracted a large number of both rural and urban viewers over the years. After being postponed due to the COVID-19 pandemic,…
Travel platform, ixigo’s new tongue-in-cheek video campaign ‘Agla Station Mars” has got social media chuckling in delight. The video gives us a glimpse of the future of space travel, all the way to Mars. The storyline brings in a fun contrast between micro-moments of Indian train travelers and space travel by recreating some quirky ‘what…
News18 Gujarati launched a special editorial campaign called ‘Drugs Mukt Gujarat’ (Drugs Free Gujarat) starting 10th December onwards With an aim to throw light on critical issues faced by the current generation, the campaign will focus on stories around drug menace in Gujarat. The 3-weeks campaign highlights how the coastal parts of Gujarat. which are…
Haier, the leader in Home Appliances & Consumer Electronics announced that Eric Braganza will retire as the President of India operations effective January 1, 2022. Eric Braganza is a veteran in the consumer durables industry who brings along an inspiring professional experience of over 35 years and has been spearheading the organization since September 2009….
Borosil Ltd., India’s top consumer product brand, has launched a new ad campaign for its Oven Toaster Griller range, which is being added to the company’s already extensive product line. The new TVC will air in multiple languages on major channels across the country. Two youngsters are shown admiring the OTG in an appliance store…
Anmol Feeds Pvt. Ltd. ventured into the livestock feed industry over two decades back and recently launched its products under the umbrella brand Nouriture to meet the growing challenge of quality livestock feeds in the market. Nouriture embodies the motto of a more forward looking, technology driven, future-ready and contemporary brand that can meet the…
Boddess, a multi-beauty, and wellness platform received a stimulating response from the consumers with its impactful debut brand campaign ‘I AM MANY’ launched recently. Conceptualized by Saatchi & Saatchi, the campaign featuring ‘brand ambassador’ Bhumi Pednekar was designed to convey the message of embracing one’s diverse personalities. The debut campaign was aimed at broadening the…
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