After a multi-agency pitch process, Ferns N Petals, India’s leading flower and gift shop and one of the world’s largest flower merchants, has selected Mullen Lintas Delhi to handle its creative obligations. Mullen Lintas, which is known for its risk-taking attitude and ground-breaking work in a variety of sectors, will be in charge of the brand’s strategy and creative production.
Ferns N Petals’ strong physical and internet presence makes them the default choice for shipping flowers and gifts across India and around the world, in addition to having the largest distribution network. However, a huge portion of the industry remains unorganised, with enormous potential for the brand to grow. Ferns N Petals will benefit from Mullen Lintas’ efforts to increase brand preference.
Commenting on the association, Sai Thota, Head – Digital Marketing, Ferns N Petals said, “The forthcoming campaign that we are currently working on is a landmark one in the journey of Ferns N Petals towards an accelerated growth. Since it is a very important campaign, we have partnered with Mullen Lintas, one of the best creative agencies in the country. We are very confident that this association is going to help Ferns N Petals to get into the next orbit of growth.”
Hari Krishnan, CEO, Mullen Lintas commented, “We are seeing an accelerated evolution across many traditional product categories. Business models are pivoting to keep up with the dynamic environment around us where D2C brands are emerging faster than mushrooms. At such a juncture, to partner a brand like Ferns N Petals to chart it’s future journey is an exciting challenge and we look forward to it.”
Sunil Singh, Sr. Vice President & Business Head, Mullen Lintas said on the win “Ferns N Petals has been a leader in the gifting segment, it’s a brand that has touched millions of hearts. It was an exciting brief and we were able to demonstrate a strategic approach that would help build an enhanced brand preference. We are delighted to partner them and look forward to creating a work that gets Ferns N petals, an unfair share of attention.”