Tata Capital unveils integrated marketing campaign for the launch of Flexi Plus Loans

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Tata Capital, the flagship financial services company of the Tata Group, unveils its integrated marketing campaign ‘India – Apne Mann Ki Karo’ to promote its latest Flexi Plus Loan Offerings.

The ‘India – Apne Mann Ki Karo’ campaign highlights the key features of Tata Capital’s latest offering – Flexi Plus Loans. As the name suggests, these loans come with enhanced flexibility through a number of new features and gives customers an increased ability to customize the loan as per their requirements. Customers can avail Flexi Plus Loans’ benefits across a wide range of Tata Capital’s secured and unsecured products.

‘India – Apne Mann Ki Karo’ is a series of 3 humorous short films. Each film is a slice of an everyday life situation where the protagonist – a family man wants to do things his way and seeks approval from his loved ones. Each film portrays how the protagonist‘s wishes are suddenly fulfilled, much to his surprise, and with this introduces the features and benefits of Flexi-Plus loans.

Speaking about the ‘India – Apne Mann Ki Karo’ campaign, Abonty Banerjee, Chief Digital and Marketing Officer, Tata Capital, said, “Tata Capital’s latest campaign aims to resonate with our customers in a fun-loving way. The 3 films are expressions of situations where each one of us seek freedom in our daily lives. Flexi Plus Loans gives our customers enhanced flexibility and ability to personalize the loan and repayment options as per their requirements. This campaign once again gives us the opportunity to reinforce in our customers the belief that they can always #CountOnUs”.

Tata Capital’s integrated marketing campaign will be launched on January 05, 2022 and will run across social and digital media platforms, radio and television.