Loveleen Gajria, the former Vice President of Media of Emami Ltd, has joined Abbott as Head of Media, Digital, and CRM. Gajria previously worked as Managing Partner-West at Mediant Communications Pvt Ltd, a new-age media communication business. For seven years, she was General Manager – Media at L’Oreal India, where she was in charge of…
In a major development, Vista Rooms, the country’s largest luxury villa rental platform, has rebranded itself as StayVista. The brand offers the most enviable homes in the country and the evolution into a refreshed avatar mirrors the rising standards within the luxury travel and group stay category. With Indian vacationers becoming more discerning and quality-oriented…
Kinnect, a part of the FCB Group, a full-service digital integrated agency, has launched a social media campaign – #ImmaGo – for Skybags. Skybags offers top-class functional features in its products and makes Indians ‘Move in Style’ with their vibrant and unique designs. The brand together with its agency, Kinnect, released a peppy digital film…
Startup Trailblazer Games has closed an $8.2M seed round led by Makers Fund, including Play Ventures, Fabric Ventures, and a roster of prominent industry leaders in gaming and blockchain. Trailblazer is leading the evolution of games built natively for blockchain, by putting fun at the core of truly scalable economies. They are currently developing a…
To leverage the brand identity and popularity of its Indian Premier League (IPL) cricket franchise Chennai Super Kings (CSK), India Cements on Wednesday launched two brands namely Conkrete Super King (CSK) and Halo Super King (HSK). The brand has also roped in Chennai Super Kings and India Cements, VP- Marketing – MS Dhoni to endorse the brands….
Pranali Sarkar joins Interactive Avenues – A Reprise Network Company, the full-service digital agency of Mediabrands India. Pranali will be tasked to scale up and add greater value to the current capabilities under the agency’s robust media planning function. With over 15 years in the industry, integrated media planning and strategy is core to Pranali’s…
ABP Network’s digital platforms including ABP Live and the social media handles of ABP News and ABP Ganga showcases high viewer engagement on the recently concluded Election Counting Day in 5 state assembly elections. The interaction numbers have not just broken ABP Network’s past viewer engagement records, but have blown the competition away as it…
Viacom18’s Youth, Music and English (YME) cluster has announced two new offerings. With short and long format content ranging across genres, multiplatform video content destination Fully Faltoo will appeal to Gen Z and Millennials everywhere. What’s more, KaanPhod, an artist-first label will serve as a platform to offer language-agnostic, music-centric content across digital as well…
Tata Tea Premium today makes its debut in the metaverse world by hosting a first-of-its-kind Holi party on the platform. With this initiative conceptualized and designed by Wavemaker India, the brand becomes the first in the world to celebrate the colorful festival of Holi on a futuristic tech virtual platform. Upon entering the platform, consumers…
Lenovo, a worldwide technology pioneer, has named Ajay Sehgal as executive director of India Commercial Business. Ajay, who will be based in Mumbai, will be responsible for driving development for Lenovo India’s Commercial PC & Smart Devices division as well as anchoring the GTM transformation for the Infrastructure Solutions and Service & Solutions businesses. Ajay…
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