Gillette India, the country’s leading grooming expert, has teamed up with Krafton Inc., the creators of the popular game Battlegrounds Mobile (BGMI), to bring limited edition grooming products to the Indian market.
Gillette has long supported gaming and esports on a global scale, but this partnership marks the brand’s first foray into the Indian market. Krafton, Inc., a renowned South Korean gaming conglomerate, has played a key role in boosting the growth of esports in India, with BGMI frequently ranking among the top mobile games in the country.
This partnership is a delight for the BGMI enthusiast, with limited edition razors curated for the gamer. The Gillette MACH3 BGMI razor comes with a BGMI themed pop-socket for better grip and easy gaming while the Gillette FUSION5 BGMI razor has a customized handle with the iconic BGMI helmet, a collector’s item.
“Gillette has been one of the world’s most recognized supporters of sport and athletes throughout our 120-year history, and we’ve taken this heritage into the exciting and fast-growing world of esports globally in recent years,” explains Saurabh Bajpai, Senior Director and Country Leader, Gillette India. “The association with KRAFTON, Inc. and Battlegrounds Mobile is the first step in our effort to support the aspirations of young gamers in India, providing them with exciting shaving products which are collectibles for BGMI fans.”
Minu Lee, Head of Battlegrounds said “At BGMI, we are focused towards working with like-minded brands to create positive engagement with users. Gillette is an iconic brand and has built massive trust and credibility with the Indian consumers. We are delighted to partner with Gillette India and reach out to millions of fans through this collaboration.”
