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IKEA’s new campaign highlights solutions to organize homes better in financially stressed time

IKEA, the leading Swedish home furnishing brand, launched a new integrated campaign in India, the series is launched with the tagline – “everyday situations, everyday, solutions.” across television, OOH, and digital channels. The campaign highlights IKEA’s expertise in providing affordable and sustainable home furnishing solutions basis various needs of one’s life at home, especially when many people have tight budgets.

In current time, work from home, and school from home, can create a busy environment due to upcoming exams, taxes, and the financial year-end. IKEA’s new campaign suggests affordable solutions – emphasizing homes can be organized better even in the busy months without compromising on quality. IKEA provides great value for money and flexible solutions to cater to the need for more space to perform daily tasks at home. Its latest two commercials give a glimpse of how to organize our homes in a better way to provide convenience and personal space with the help of beautiful father-daughter short stories.

The first commercial highlights the need for an organized space to study or work at home in this busy period. Given that structured workspaces and study spaces allow you to perform your tasks efficiently, the TVC focuses on simple solutions to organize and make your work from home/school easy and comfortable.

The second commercial highlights the importance of small storage options that are movable and help create flexible spaces at home. Movable trolleys help organize and move things effortlessly from one part of the home to another – be it work desk accessories, food from the kitchen or gardening equipment, and these trolleys can fit in the tightest corners of the home.

Commenting on the campaign, Kavitha Rao, Country Commercial Manager, IKEA India, says, “We are always passionate about life at home and our home furnishing solutions focus on creating a better everyday throughout the year. This is the time of the year with a flurry of important activities – be it completing our tax calculations on time for the financial year or supporting our children during their exams. It is also the time when money is tight but there are even greater demands at home. It is in this context thatour everyday low price and multi-functional products are a great way to meet the many requirements at your home.”

The campaign will run on TV in both Hyderabad and Mumbai markets on regional channels. It is a 360-degree campaign which will be live on TV, OOH (outdoor), online and digital (YT, FB, IG).

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