Lay’s has unveiled a new TVC campaign to introduce Lay’s Sizzlin’ Hot – a part of Lay’s Flamin’ Hot. Featuring brand ambassador Ranbir Kapoor and actress Radhika Madan, the campaign film is called Too Hot To Stop. The introduction of Lay’s Sizzlin’ Hot platform is based on the insight that there is increasing consumer demand…
Isobar, dentsu India’s creative experience agency, has announced the appointment of Gurjot Shah Singh as Executive Vice President (EVP), Media. In his new position, he will be in charge of improving the agency’s media services. He will also be responsible for driving the expansion of media services for the Isobar India group in collaboration with…
Harsh Chaudhary has been appointed as Meesho’s CXO for Monetisation. Chaudhary will head the team that boosts revenue production from Meesho’s multiple business divisions in this role. He has held positions of leadership with companies such as Disney+ Hotstar, Myntra, and McKinsey & Company. In his previous post, he was in charge of leading teams…
Ageas Federal Life Insurance today announced the launch of its c campaign primarily targeted at parents featuring its brand ambassador Sachin Tendulkar. Using Deep Fake AI Video Regeneration Technology to accurately recreate an 11-year-old Sachin, the campaign film is a fresh, contemporary way of storytelling. In the film, a quietly confident, young Sachin records a…
Mars Wrigley announced today that Piyush Jain has been elevated to Sales Director for India, effective March 21, 2022. He succeeds Ritesh Gauba, who recently left the firm after 8 years of successful service in the Sales department. Piyush will be reporting to Kalpesh Parmar, General Manager of Mars Wrigley India. Piyush joined Mars in…
Popkorn Communications, part of Value 360 Group, India’s leading PR & Comms-Tech conglomerate, has announced the appointment of Vishal Mehra as the CEO for its newly re-launched digital vertical. Vishal has more than 16 years of experience working with Fortune 100 brands across industries for emerging technologies and digital/integrated strategy. He has created and led…
Hindware has announced a new brand identity. As part of the exercise, the company introduced a revamped logo, launched a new range of colored faucets, ‘Hues’ and roped in actor Tamanna Bhatia as the brand endorser to build a stronger connect with consumers in southern markets and across India. The revamp is aimed at building…
Loveleen Gajria, the former Vice President of Media of Emami Ltd, has joined Abbott as Head of Media, Digital, and CRM. Gajria previously worked as Managing Partner-West at Mediant Communications Pvt Ltd, a new-age media communication business. For seven years, she was General Manager – Media at L’Oreal India, where she was in charge of…
In a major development, Vista Rooms, the country’s largest luxury villa rental platform, has rebranded itself as StayVista. The brand offers the most enviable homes in the country and the evolution into a refreshed avatar mirrors the rising standards within the luxury travel and group stay category. With Indian vacationers becoming more discerning and quality-oriented…
Kinnect, a part of the FCB Group, a full-service digital integrated agency, has launched a social media campaign – #ImmaGo – for Skybags. Skybags offers top-class functional features in its products and makes Indians ‘Move in Style’ with their vibrant and unique designs. The brand together with its agency, Kinnect, released a peppy digital film…
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