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Meesho named Harsh Chaudhary to lead monetisation

Harsh Chaudhary has been appointed as Meesho’s CXO for Monetisation. Chaudhary will head the team that boosts revenue production from Meesho’s multiple business divisions in this role.

He has held positions of leadership with companies such as Disney+ Hotstar, Myntra, and McKinsey & Company. In his previous post, he was in charge of leading teams in categories such as growth partnerships, strategy, and analytics, as well as helping to establish the video subscription monetisation at Disney+ Hotstar. He will be in charge of establishing and implementing the plan for monetising Meesho’s business model as a seasoned business executive.

Commenting on the appointment, Vidit Aatrey, Founder & CEO, Meesho said, “We are excited to welcome Harsh Chaudhary, who comes with a demonstrated history of spearheading and scaling business growth. His expertise on strategic partnerships and analytics will help take Meesho to greater heights. As we further our mission to digitize MSMEs and bring the next billion users online, monetisation will be an integral part of Meesho’s growth story.”

On his new role, Harsh Chaudhary, CXO, Monetisation, Meesho said, “Meesho has made significant strides in shaping and transforming India’s e-commerce landscape. The company’s positive growth trajectory strengthens the promise it has in store for India’s unorganized retail sector. I am thrilled to join the company in its continued efforts towards building for Bharat. I look forward to building and enhancing the company’s monetisation roadmap.”

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