Isobar, dentsu India’s creative experience agency, has announced the appointment of Gurjot Shah Singh as Executive Vice President (EVP), Media.
In his new position, he will be in charge of improving the agency’s media services. He will also be responsible for driving the expansion of media services for the Isobar India group in collaboration with Shanu Jain, AVP Media & Strategy, WATConsult. It is worth noting that the Isobar India group has centralised dentsu Creative Group India’s digital media services across all of its agencies and competencies. Dentsu Webchutney, Taproot Dentsu, WATConsult, Perfect Relations, Isobar, Dentsu One, dentsuMB (formerly Dentsu India), and Dentsu Impact are among the agencies that make up the dentsu Creative group India.
Gurjot has worked on multiple award-winning campaigns and advised over 250 businesses over the last decade, including Ather Energy, Honda bikes, Uber, Max life insurance, IndusInd Bank, Whirlpool, Canon, Flipkart, Under Armour, British Council, Air India, and Sony Pictures, to mention a few.
Heeru Dingra, CEO, Isobar India group said, “Creative use of media is the key to success in advertising and Gurjot echoes the same in his work. He comes with extensive experience in the industry and has invaluable knowledge in his domain. Moreover, he brings with him the talented team from Webchutney, those who have been instrumental in bagging multiple awards internationally. I am looking forward to having him build on the exciting and vast roster of brands that we manage at Isobar.”
Rahul Vengalil, Managing Partner, Isobar India added, “The next leg of Isobar’s journey is all about providing differentiated experiences to the consumers. Media and Creative will have to work hand in hand to provide such experience. Gurjot, with his experience, will be able to take Isobar to new heights in this regard. I look forward to working with Gurjot to not just provide a great solution to our clients, but also to grow the Isobar business in the coming days.”
Gurjot Shah Singh, EVP, Isobar India commented, “I look forward to continuing our mission of being the agency of the future. With the enhanced mandate, my team and I will further build on Isobar’s existing strengths and capabilities. In this new avatar, we’re going to be very pragmatic about what the alchemy of creative, media and technology is going to bring. I am excited to partner with some of the best talents in dentsu to drive a wider change in the way brands connect with audiences and I can’t wait to leverage this transformation for our clients.”
