Aegon Life named Srinidhi Shama Rao as Chief Strategy Officer
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Aegon Life named Srinidhi Shama Rao as Chief Strategy Officer

Srinidhi Shama Rao has been named Chief Strategy Officer of Aegon Life, Digital India’s life insurance firm, in order to drive the company’s digital-only strategy and achieve exponential development. Srinidhi will report to Aegon Life’s MD and CEO, Satishwar Balakrishnan, and will be in charge of Analytics, Alliances, Marketing, Sales, and Product Innovation. Srinidhi’s appointment…

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Manyavar launches a series ad films on ‘Taiyaar Hokar Aaiye’ featuring Amitabh Bachchan
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Manyavar launches a series ad films on ‘Taiyaar Hokar Aaiye’ featuring Amitabh Bachchan

Manyavar, India’s leading celebration wear brand is back with their new films under the campaign #Taiyaar Hokar Aaiye with Bollywood superstar Amitabh Bachchan. Standing tall on the idea of establishing a simple yet impactful message on why it is important to dress in Indian wear has been echoed beautifully through the new ad films. The essential philosophy…

Hyundai Motor India launches new Campaign to celebrate the Hyundai SUV Life
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Hyundai Motor India launches new Campaign to celebrate the Hyundai SUV Life

Hyundai Motor India Ltd, country’s First Smart Mobility Solutions Provider and the largest exporter since inception, today launched a new campaign depicting the sought-after Hyundai SUV Life. As India’s No.1 SUV maker, Hyundai has been leading the transformation of SUV experiences for customers with an all-star line-up of SUVs – CRETA, VENUE, ALCAZAR, TUCSON and…

Gillette in Association with Krafton Inc. to Launch Battlegrounds Mobile India Grooming Range
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Gillette in Association with Krafton Inc. to Launch Battlegrounds Mobile India Grooming Range

Gillette India, the country’s leading grooming expert, has teamed up with Krafton Inc., the creators of the popular game Battlegrounds Mobile (BGMI), to bring limited edition grooming products to the Indian market. Gillette has long supported gaming and esports on a global scale, but this partnership marks the brand’s first foray into the Indian market….

Mars Wrigley launches new Boomer campaign with Radhika Madan
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Mars Wrigley launches new Boomer campaign with Radhika Madan

Boomer has launched a new digital campaign with Radhika Madan, as well as a new and exotic Blueberry flavour. The film portrays the brand’s crazy and funny personality, bringing the tagline ‘BOOMER!’ to life. Itna badaa ki dunya par chaa jaye!’ The film is lively and vivid, with a common theme of exaggeration that is’stretched’…

Fino Payments Bank partners with Rajasthan Royals as Digital Payments Partner
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Fino Payments Bank partners with Rajasthan Royals as Digital Payments Partner

Fino Payments Bank has announced that it will be the official Digital Payments Partner of the Rajasthan Royals for Season 15 of the Indian Premier League (IPL). “Competence and Sincerity are brand attributes which strongly connect Fino Payments Bank and Rajasthan Royals. This convergence was a key factor in driving this association,” said Anand Bhatia, CMO, Fino…

Redcliffe Labs partners with Royal Challengers Bangalore
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Redcliffe Labs partners with Royal Challengers Bangalore

Diagnostics healthcare company Redcliffe Labs has partnered with Royal Challengers Bangalore (RCB) for the upcoming season of T20. This partnership reflects the common belief of both RCB & Redcliffe Labs for the importance of health and wellness in the qualitative benchmarks of performance both on and off-field. Talking on the association, Dheeraj Jain, Founder, of…

MPL rolls out 360-degree campaign ahead of Great Indian Gaming League
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MPL rolls out 360-degree campaign ahead of Great Indian Gaming League

Mobile Premier League (MPL), the mobile esports and skill gaming platforms, has announced a 360-degree campaign ahead of the start of the Great Indian Gaming League (GIGL), which begins March 24, 2022. As per the platform, this is the country’s largest multi-sport online mobile gaming tournament with a total value of Rs 2,000 crore. As…

ITC Classmate launches ‘Enjoy Learning’ TVC campaign with focus on Turning Theoretical Lessons into Interesting Experiences
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ITC Classmate launches ‘Enjoy Learning’ TVC campaign with focus on Turning Theoretical Lessons into Interesting Experiences

ITC Classmate, India’s leading notebook brand with an unmatched product quality and a strong commitment towards partnering with students in their journey of learning and development, has announced launch of a new television campaign focused on adding joy and excitement to learning. Under the ‘Enjoy Learning’ theme, the campaign includes three commercials that propagate the…