Chingari announces partnership with Fashion TV, acquires exclusive rights for its content
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Chingari announces partnership with Fashion TV, acquires exclusive rights for its content

Chingari, an Indian short video app, has announced an exclusive partnership with Fashion TV (FTV), the world’s leading fashion and lifestyle broadcasting television channel. Globally, this is the first time that Fashion TV is collaborating with a short video app, Chingari, powered by GARI for exclusive content. The partnership will allow Chingari, powered by GARI…

Bajaj Allianz General Insurance says, ‘Break the Bias, baaki #WohSambhaalLegi’ in its latest Campaign
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Bajaj Allianz General Insurance says, ‘Break the Bias, baaki #WohSambhaalLegi’ in its latest Campaign

Bajaj Allianz General Insurance  has launched a fresh campaign titled #WohSambhaalLegi. The campaign thought has stemmed from all the common motor-related stereotypes that women face such as being labelled as bad drivers, lacking the ability to parallel  park, incapable of buying a car on their own and many more. Conceptualised and executed by WATConsult, an…

Maaza introduces new campaign with Amitabh Bachchan & Pooja Hegde
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Maaza introduces new campaign with Amitabh Bachchan & Pooja Hegde

Coca-Cola has announced the launch of Maaza’s new flavor – Aam Panna, at the back of extensive market testing and in-house innovation. Further expanding the homegrown beverage brand’s portfolio, the Company aims to refresh its consumers this summer with a new beverage, most suited to the Indian palettes, made with real green mangoes and delicious…

Dream11 Launched campaign for its Dream Big campaign for IPL
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Dream11 Launched campaign for its Dream Big campaign for IPL

Dream11, the largest fantasy sports platform, today announced the launch of a new brand campaign with a total of 17 new ad films featuring India’s top international cricketers, celebrities and social media stars for the TATA Indian Premier League (IPL) 2022. The brand’s Dream Big proposition launched in 2021, aims to motivate viewers to believe…

InsuranceDekho ropes in Farhan Akhtar as a brand ambassador
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InsuranceDekho ropes in Farhan Akhtar as a brand ambassador

InsuranceDekho has roped in Farhan Akhtar as its brand ambassador and will be seen in their upcoming ad campaign – Sukoon. The campaign captures the delicate emotion behind ensuring the security and well-being of one’s family. With the tagline Bharosa Kar Ke Dekho, the campaign will go live on 26th March 2022 coinciding with the…

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Jacqueline Fernandez Ropes in as Brand Ambassador for Lotus Herbals Safe Sun
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Jacqueline Fernandez Ropes in as Brand Ambassador for Lotus Herbals Safe Sun

India’s leading natural beauty care company Lotus Herbals has appointed the gorgeous Bollywood actress Jacqueline Fernandez as the brand ambassador for its Lotus Herbals Safe Sun brand of advanced sun protection products. As the face of the brand, Jacqueline will appear in a new DVC that will be aired across digital, OTT, TV and social…

BYJU’S announced as Official Sponsor of FIFA World Cup Qatar 2022
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BYJU’S announced as Official Sponsor of FIFA World Cup Qatar 2022

BYJU’S, a leading EdTech company, has been announced as an Official Sponsor of the FIFA World Cup Qatar 2022. Through this partnership, BYJU’S will leverage its rights to the FIFA World Cup 2022 marks,  emblem, and assets, and run unique promotions to connect with passionate football fans around the world. It will also create engaging…

DealShare named Santana Ramakrishnan as CHRO
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DealShare named Santana Ramakrishnan as CHRO

Santana Ramakrishnan has been named Chief Human Resources Officer of DealShare, the social e-commerce pioneer and recent unicorn. Santana brings a wealth of human resources and people management experience to DealShare, where she will be in charge of implementing the company’s people strategy, as well as building capability for expansion, profitability, and enabling culture frameworks…

ITC Fiama launches a new television commercial featuring Sara Ali Khan
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ITC Fiama launches a new television commercial featuring Sara Ali Khan

ITC Fiama recently launched a new television commercial featuring brand ambassador Sara Ali Khan for the handwash portfolio that is designed to keep the hands soft and supple. The film is a conversational banter between two friends and the surprising discovery of very soft hands in a refreshing home garden setting. The film showcases Sara…