Mr. Vikram Lalvani has been appointed as the new Managing Director and CEO of Sterling Holiday Resorts Limited, one of India’s top leisure hotel companies, with effect from April 1, 2022. Mr. Vikram Lalvani will take over as Managing Director of Sterling Holiday Resorts Ltd after seven years of overseeing various strategic responsibilities at Sterling,…
A23, India’s premier online multi-gaming platform, announced their latest campaign – #A23WinningMove – to celebrate the best cricket moments of Indian Premier League 2022. Through the series of TVCs, A23 aims to bring cricket and dance together by introducing three celebrities– Bobby Deol, Sunil Grover, and Regina Cassandra. These famous influencers will encourage fans to celebrate…
TATA Tea Premium – Desh Ki Chai, the flagship and iconic brand from Tata Tea’s diverse portfolio, hosted a unique all-women Shobhayatra (Bike Rally) in Pune and Aurangabad as a part of the brand’s hyperlocal approach to celebrate Sarvgunni spirit of Marathi Women. The grand event brought together 300 plus ‘Sarvaguni’ women across these 2…
Liqvd Asia added another feather to its cap when it bagged the social media mandate of Parle Confectionery. Parle Products, one of India’s largest FMCG companies, has entrusted Liqvd Asia with the digital communications for all of its iconic confectionery brands — Melody, Kismi, Mango Bite, 2 in 1 Eclairs, Poppins, and Rol-a-Cola among others….
DangleAds Technologies, a performance marketing company, today announced the appointment of Rakesh Kumar as Director Sales. The business team’s strategic hire is in line with DangleAds’ increased focus on worldwide expansion and brand creation across the digital ecosystem to drive business growth, customer acquisition, product innovation, and greater acceptance of performance marketing. Rakesh Kumar joins…
Atul Pokhriyal has been appointed as Chief Product Officer of myclassroom, India’s biggest Ed-Tech startup. His background in the EdTech business, as well as his passion for providing an exceptional end-user experience, will be invaluable to myclassroom as it pursues its aim of making great education accessible to all. Atul will oversee the company’s product…
Phait Lee Wong has been named General Manager of Lionsgate Play, the premium streaming service platform owned by Lionsgate and operated by STARZ. Phait will take over as the Lionsgate Play business’s operations and management in Malaysia, producing local leadership and teams to support core tasks such as brand creation, strategic innovation, and business growth. Phait will be based in Kuala Lumpur and will report to Amit Dhanuka, Lionsgate’s Executive Vice President. Commenting on her appointment, Phait says she is looking forward to bringing her experience and vision to the table. “I am thrilled to join the Lionsgate Play team at an exciting stage of its growth in the country. Malaysia is a vibrant over-the-top (OTT) market with great opportunities for Lionsgate Play to tap into evolving consumer behaviour…
Zee Zest launches a new show titled ‘Shonar Bengal’ with actor Sumona Chakravarti as she sets out to explore the rich state of Bengal and discover its lesser-known stories and experiences. Throughout the show, she also offers viewers a glimpse into the diverse cultural destinations across literature, art, music, and community, via a 10-part travelogue…
Tinder and FILA have collaborated on a limited-edition capsule collection of ten shoes, each hand-illustrated by artists from around India and focusing on the themes of identity, authenticity, and diversity. Sneakers have grown from casual clothing to a celebration of one’s identity and personality, and Gen-passion Z’s for using them as a means of expression…
Times Music appoints Nancy Gupta as Lead Music Publishing- Sync & Brand Alliances. Her new role at Times Music will involve working significantly with Brands, Advertising Agencies, Production Houses, Broadcast Media, Film Production, OTT Platforms, etc. majorly for music Sync and Adaptations for AD Films and commercials, music in OTT series, and films and also…
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