TVS Eurogrip, India’s leading 2 & 3-wheeler tyre brand, rolled out its new brand campaign – “Whistle Through Every Turn”- building on its association with Chennai Super Kings. The campaign includes a set of three new advertising films that accentuate the positioning of the brand as The Bike Tyre Specialist. The films feature M S Dhoni as the main protagonist,…
Power management company Eaton today announced Marco Martini has been named president, Vehicle Group, Europe, Middle East and Africa (EMEA). Martini will be responsible for leading all business growth and operational activities in the EMEA region. He will continue to be located in Torino, Italy. “Marco’s diverse background and broad leadership experience make him an…
Wipro Limited , a leading global information technology, consulting and business process services company, announced the appointment of Anis Chenchah as member of the Wipro Executive Board and Chief Executive Officer, APMEA (Asia Pacific, India, Middle East and Africa). Anis has over two decades of experience in Consulting, IT and Business Process Services. He joins…
Sony BBC Earth is all set to bring forth a fascinating series, ‘The Green Planet’ that will take viewers on a thrill ride of new and exciting discoveries in the plant kingdom. Adding to its Planet Earth series, the show will be presented by none other than the renowned biologist, natural historian, and broadcaster, Sir…
Digimaze has onboarded two new startups, Covifind and LoveLocal, in a move that promises a double win for the digital transformation agency. Covifind, a Meril Life firm that provides DIY antigen kits that let you to check your Covid status from the comfort of your own home, will use Digimaze to build performance marketing and…
JioSaavn, South Asia’s leading music and audio streaming service, has teamed up with hoichoi, the worldwide OTT leader for Bengali content, to offer a special OTT package to their consumers. Hoichoi’s goal of entertaining audiences in their original language, and JioSaavn’s commitment to providing a superior streaming experience to customers in regional markets with the…
Amazon’s Pranav Merchant has joined GoKwik as Head of Operations. GoKwik is an e-commerce enablement startup on a goal to revolutionise the D2C eCommerce purchasing experience. Pranav will be the key visionary for strategizing the organization’s overall operational intricacies, stakeholder management, and driving the brand’s goal to be a preferred partner of D2C eCommerce merchants…
For its newly launched Tata Neu app, the Tata Group has named Akash Banerji as the Head of Content & Entertainment Vertical. Banerjee was previously the Head of Marketing for Amazon Prime Partnerships for more than a year. Banerji has over two decades of diversified expertise in the technology, marketing, sales/distribution, and P&L sectors with…
Arjuna Gaur has been named Chief Creative Officer (CCO) of Dentsu Webchutney & dentsuMB by Dentsu India. Dentsu Webchutney and dentsuMB are both part of dentsu Creative India, which brings together some of India’s greatest creative, digital, and PR talent under one roof. Arjuna will aim to increase the creative mandate for both firms in…
Abishek Murthy has joined Lummo (previously known as BukuKas) as their Chief Growth Officer. Alexander Peter, Senior Vice President, Founder’s Office & People Strategy, Renuka Thakur, Head of Product – Buyer & Storefront at Bukukas, and Amit Chhajer, Director of Engineering, are among the new additions to the Jakarta and Bengaluru-based SaaS company’s leadership team…
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