GroupM Launches Finecast in India to Bring Addressable TV Advertising to Indian Advertisers
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GroupM Launches Finecast in India to Bring Addressable TV Advertising to Indian Advertisers

ByTVW News India Bureau

Finecast, a first-to-market addressable TV service that allows advertisers to target households with relevant TV ads across multiple TV channels, pay-TV platforms and set-top boxes, a variety of video on demand (VOD) services, over-the-top (OTT) providers, and game consoles, was launched today in India by GroupM, WPP’s media investment group. With the proliferation of devices,…

XYXX onboards KL Rahul as Investor and First-Ever Brand Ambassador
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XYXX onboards KL Rahul as Investor and First-Ever Brand Ambassador

ByTVW News India Bureau

XYXX, a premium men’s innerwear and comfort wear label, has signed Indian cricket legend KL Rahul as their first-ever innerwear and lounge wear brand ambassador. This partnership between the top cricketer and the brand would solidify XYXX as a market favourite and pave the road for new client acquisition. With KL Rahul as the face…

Funskool acquires rights to manufacture, distribute popular board game ‘Sequence’ in India
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Funskool acquires rights to manufacture, distribute popular board game ‘Sequence’ in India

ByTVW News India Bureau

Funskool India Ltd., India’s largest toy company, has added another blockbuster to its portfolio by acquiring the rights to produce and market Goliath’s popular board game ‘Sequence’ in India. Sequence is a combination of a board game and a card game created by Doug Reuter in 1981. Sequence, dubbed the “Perfect Family Game,” can be…

Arzooo onboards Saket Kumar Dwivedy as Vice President of HR
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Arzooo onboards Saket Kumar Dwivedy as Vice President of HR

ByTVW News India Bureau

Arzooo, India’s fastest-growing B2B platform for offline retail, has hired Saket Kumar Dwivedy as Vice President of HR in order to bolster its senior leadership team. Saket will be responsible for directing the HR and administrative functions in this capacity, and will play a key part in helping Arzooo expand up its operations by driving…

MX Games adds flavour to the cricket fervor with its bouquet of cricket games
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MX Games adds flavour to the cricket fervor with its bouquet of cricket games

ByTVW News India Bureau

Cricket has traditionally been the most popular sport in the world. The passion around the ongoing IPL season is already high, and fans have begun to enjoy historic matches involving their favourite teams. In addition, MX Player’s Games on MX, a free-to-play gaming platform, keeps its customers entertained with a range of cricket games. Currently,…

Isobar India group Launches a Unique Upskilling Women-For-Women Initiative “Queenpreneur” for Entrepreneurs
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Isobar India group Launches a Unique Upskilling Women-For-Women Initiative “Queenpreneur” for Entrepreneurs

ByTVW News India Bureau

A recent study done on the businesses of India has found that businesses owned by women entrepreneurs are likely to witness a growth of 90% over the next 5 years. In addition to that, around 80% of women from semi-urban and rural India feel a significant improvement in their socioeconomic and cultural status after starting an…

TVS Eurogrip appoints Vector Brand Solutions as its brand & communication agency on record
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TVS Eurogrip appoints Vector Brand Solutions as its brand & communication agency on record

ByTVW News India Bureau

TVS Eurogrip has chosen Mumbai-based consultant Vector Brand Solutions to handle its brand and communications. Vector Brand Solutions has been tasked with further strengthening brand strategy and communication after previously working together on the ‘tyres for a country full of turns’ campaign. Madhavan P, Executive Vice President, Sales & Marketing TVS Srichakra said, “The journey…

NMIMS names Madison Media as media Agency on Record
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NMIMS names Madison Media as media Agency on Record

ByTVW News India Bureau

SVKM’s NMIMS (Narsee Monjee Institute of Management Studies), one of India’s leading Deemed-to-be Universities, has appointed Madison Media as its media agency on record, to help scale up the media presence and generate higher reach for the institute across the country. As part of the mandate, Madison Media, India’s largest home grown media agency, will…

Havas Creative Group India named Samarpita Banerjee as Director Marketing & Communications
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Havas Creative Group India named Samarpita Banerjee as Director Marketing & Communications

ByTVW News India Bureau

Samarpita Banerjee has been named Director Marketing & Communications at Havas Creative Group India, the creative conglomerate of Havas Group India. She will report to Pritha Dasgupta, Havas Group India’s Chief Marketing Officer, and will be based in Mumbai. Samarpita will work for Havas Creative Group India’s Havas Worldwide, Havas CX, Think Design, Conran Design…

Boost launches a campaign to celebrate the hidden gems in cricket world
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Boost launches a campaign to celebrate the hidden gems in cricket world

ByTVW News India Bureau

Boost, one of India’s most trusted health food drink brands, launched a campaign to celebrate the hidden gems in the world of cricket. The campaign features newcomers like Yashasvi Jaiswal, Ruturaj Gaikwad, Avesh Khan, Umran Malik, and Ravisrinivasan Sai Kishore, who, despite the hardships, continued to push the boundaries. The ad film captures the uphill…