ZEE5, India’s largest home-grown video streaming platform, will soon premiere the recently released film, ‘The Kashmir Files’. Produced by Zee Studios and Tej Narayan Agarwal, Abhishek Agarwal, Pallavi Joshi and Vivek Ranjan Agnihotri, ‘The Kashmir Files’ is written and directed by Vivek Agnihotri and features a stellar and talented cast of actors including Mithun Chakraborty,…
Wakefit.co, one of India’s largest Wakefit.co, one of India’s largest D2C home and sleep solutions providers, is launching a campaign to introduce a first of its kind ‘100 day buy and try’ policy for its sofa range. home and sleep solutions providers, is launching a campaign to introduce a first of its kind ‘100 day…
Shadowfax Technologies, India’s largest on-demand tech-enabled quick logistics platform, has selected Value 360 Communications of New Delhi as its public relations and brand communications partner. Shadowfax Technologies will entrust the agency with designing and overseeing all PR-related operations. Shadowfax, founded by IIT Delhi alumni Abhishek Bansal, Vaibhav Khandelwal, Praharsh Chandra, and Gaurav Jaithliya in 2015,…
National Payments Corporation of India (NPCI) has floated its first Indian Premier League campaign ‘RuPay. Be On-The-Go’. Featuring Indian iconic fast-bowler Ishant Sharma, the campaign highlights the many benefits of RuPay ON-THE-GO on cards and other convenient form factors such as smart watches, key chains, mobile stickers, and wristbands. As part of the high decibel…
Himalaya Wellness Company, one of India’s leading wellness brands, launches a new campaign introducing its new Pure Homes Sanitizing Floor Cleaner. To provide germ-free safe floors in every home, Himalaya has entered the home care segment with this new launch. The range of Pure Homes Sanitizing Floor Cleaners helps eliminate 99.99% of germs, keeping the…
LT Foods a 70 years old Consumer Foods Company’s flagship brand Daawat has launched a new communication to celebrate Biryani in Eid. As much as no Eid can ever be complete without Biryani, no Biryani can ever be completed without Daawat Biryani. The New Eid TVC aims at positioning Daawat Biryani as one of the…
Sanofi India Limited (SIL) today announced that Rodolfo Hrosz has been appointed as the Company’s new Managing Director, effective June 1, 2022, subject to regulatory approvals. As soon as the necessary regulatory clearances are in place, he will transition from Sanofi’s General Manager, Consumer Healthcare division in Brazil to his new job in India. Rodolpho…
Amol Maheshwari has joined EarlySalary as Chief Distribution Officer. EarlySalary is India’s leading consumer loan platform for young professionals. Amol will lead a division that focuses on forming strategic relationships between businesses using HRMS, healthtech, insurance technology, and healthtech. Amol Maheshwari is a senior industry executive with over 18 years of experience in the healthcare,…
Senco Gold & Diamonds, one of the largest organised jewellery retail players of Eastern India today roped in renowned Bengali actress Madhumita Sarcar and the popular Assamese actress and dancer, Sunita Kaushik as its regional ambassadors. As part of its ‘Hyperlocal’ approach, Senco Gold and Diamonds has chosen renowned Bengali actress Madhumita Sarcar and popular…
GNC India, a leading health and wellness company, has signed Indian cricketer Ravi Bishnoi as a GNC Brand Athlete. With this partnership, the company hopes to increase credibility in sports nutrition while also fueling the goals of aspiring athletes across the country with a scientific approach to ‘Live Well.’ GNC is a prominent global specialty…
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