Madhavi Irani has been appointed as Customer Care Associate and Chief of Content and Webcom Officer at Shoppers Stop, India’s leading premium fashion and beauty destination, with effect from April 1, 2022, to curate and develop out the brand’s content-to-commerce strategy.
Madhavi is a content and website management expert with over 25 years of expertise. To increase revenue growth, she specialises in content-to-commerce, omnichannel strategy, user experience, and engagement. She helped Nykaa create the onsite customer journey, guided selling formats, UGC-powered communities, and omnichannel content strategy as one of the company’s founding members. In a previous job, she worked for the “Times Group.”
Speaking on the appointment, Venu Nair, Managing Director, and Chief Executive Officer said, “We are pleased to welcome Madhavi on board at Shoppers Stop.As we begin our journey in FY23, we are confident of continuing the progress that we have been achieving across each of our strategic pillars, especially in beauty and omnichannel. Customized content-to-commerce initiatives will drive customer engagement, loyalty, and revenue. Content is an integral tool for capitalizing on these elements to ensure we resonate with our target audience, and we believe Madhavi will add great value in enabling us to make a quantum leap in this area!”
Speaking on her appointment, Madhavi Irani as Customer Care Associate and Chief of Content and Webcom Officer said, “I am delighted and honored to join Shoppers Stop and be a part of its stellar journey. The brand’s growth trajectory along with online and offline store expansion has been remarkable. I am looking forward to defining and building the content-to-commerce strategy, deepening the engagement, and connecting this iconic brand with the relevant target audience.”
