Sairam Subramanian has been appointed as the Chief Marketing Officer of Ninety One Cycles, one of India’s fastest-growing active lifestyle businesses. Ninety One’s initiatives to invest in and establish an experienced leadership team are aligned with the new appointment. Sairam will oversee the entire marketing operation in order to boost Ninety One’s brand equity.
Sairam, a graduate of the Indian Institute of Management in Kozhikode, was a key member of Unilever’s executive team as the General Manager of Lakme during his most recent appointment. He worked with Unilever for 14 years in a variety of sales and marketing roles. Sairam has held crucial positions such as Dove’s Global Brand Manager, Hair Care’s Marketing Manager, and Home Care’s Customer Marketing Director.
Speaking on the appointment, Sachin Chopra, Co-founder and CEO of Ninety One Cycles said, “We are delighted to announce the appointment of Sairam Subramanian as the Chief Marketing Officer of the company. With over 14 years of experience in marketing and leading large businesses, we believe Sairam will play an instrumental role in building brand Ninety One and accelerating the brand growth further. We share the common vision of bringing in a revolution in one of India’s oldest mobility mediums – cycles, following an engineering-led, consumer-centric disruptive approach.”
On his appointment, Sairam Subramanian, CMO of Ninety One Cycles said, “Ninety One is on an exciting journey to disrupt the cycle market in India by crafting differentiated and well engineered products for our consumers. This also comes at an opportune time when the market for well-engineered premium cycles is exploding. I feel fortunate to be able to come on board and help build brand Ninety One as we scale new heights.”
Ninety One has recently closed its Series A funding of ~US$ 30 million from marquee investors such as Avaana Capital, Titan Capital, A91 Partners and Fireside Ventures. The amount will be invested towards the state-of-the-art manufacturing facilities in Gujarat, e-cycles portfolio and expansion into global markets. Following the capital injection, Ninety One, the make in India, make for the world brand from AlphaVector (India) Pvt. Ltd., is now valued at ~INR 1,000 crores.
